{"id":40041,"date":"2026-06-23T17:11:55","date_gmt":"2026-06-23T20:11:55","guid":{"rendered":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/"},"modified":"2026-06-23T17:37:11","modified_gmt":"2026-06-23T20:37:11","slug":"forum-de-comunicacao","status":"publish","type":"evento","link":"https:\/\/cebds.org\/en\/evento\/forum-de-comunicacao\/","title":{"rendered":"Communication Forum"},"content":{"rendered":"<p><strong>AI and Corporate Communication: From operational efficiency to reputational sustainability of businesses.<\/strong><\/p>\n\n\n<p>The accelerated incorporation of artificial intelligence in the areas of communication is redefining processes, content production formats, stakeholder relationships, and reputation management. While increasing efficiency, analytical capacity, and personalization, AI also introduces new challenges related to information credibility, governance, ethics, transparency, and trust\u2014assets that are increasingly strategic for the sustainability and resilience of businesses in environments of high public exposure and constant reputational pressure.<\/p>\n\n\n<p>In this edition of the CEBDS Communication Forum, the aim is to discuss how companies are structuring the use of artificial intelligence in their communication strategies in a responsible manner, aligned with corporate values and contemporary challenges of reputation, trust, and sustainability. The meeting will address topics such as governance and internal policies for the use of AI, impacts on content production and brand management, reputational risks associated with disinformation and the indiscriminate use of technology, as well as the role of communication departments in building trust and legitimacy in an increasingly automated environment.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Guests<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raquel Lob\u00e3o<\/strong> (Professor at the Faculty of Communication at UERJ, PhD in Communication and researcher in AI) \u2013 confirmed<\/li>\n<li><strong>Edward Pimenta<\/strong> (Director of New Business at Editora Globo. Journalist with over 20 years of experience in areas such as corporate communication, education, brand content, and marketing) \u2013 confirmed<\/li>\n<li><strong>Thatiana de Abreu Faria<\/strong> (Vibra&#039;s Communications and ESG Manager) \u2013 confirmed<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>AI and Corporate Communication: From operational efficiency to reputational sustainability of businesses. This edition of the CEBDS Communication Forum aims to discuss how companies are structuring the use of artificial intelligence in their communication strategies in a responsible manner.<\/p>","protected":false},"featured_media":37640,"template":"","meta":{"_acf_changed":true},"categories":[36],"class_list":["post-40041","evento","type-evento","status-publish","has-post-thumbnail","hentry","category-institucional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u00f3rum de Comunica\u00e7\u00e3o - CEBDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/evento\/forum-de-comunicacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f3rum de Comunica\u00e7\u00e3o - CEBDS\" \/>\n<meta property=\"og:description\" content=\"IA e Comunica\u00e7\u00e3o Corporativa: da efici\u00eancia operacional \u00e0 sustentabilidade reputacional dos neg\u00f3cios. Nesta edi\u00e7\u00e3o do F\u00f3rum de Comunica\u00e7\u00e3o CEBDS, a proposta \u00e9 discutir como as empresas est\u00e3o estruturando o uso da intelig\u00eancia artificial em suas estrat\u00e9gias de comunica\u00e7\u00e3o de forma respons\u00e1vel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cebds.org\/en\/evento\/forum-de-comunicacao\/\" \/>\n<meta property=\"og:site_name\" content=\"CEBDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/pt-pt.facebook.com\/CEBDSBR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T20:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cebds\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/\",\"url\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/\",\"name\":\"F\u00f3rum de Comunica\u00e7\u00e3o - CEBDS\",\"isPartOf\":{\"@id\":\"https:\/\/cebds.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png\",\"datePublished\":\"2026-06-23T20:11:55+00:00\",\"dateModified\":\"2026-06-23T20:37:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#primaryimage\",\"url\":\"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png\",\"contentUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/cebds.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"F\u00f3rum de Comunica\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cebds.org\/#website\",\"url\":\"https:\/\/cebds.org\/\",\"name\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"description\":\"Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"publisher\":{\"@id\":\"https:\/\/cebds.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cebds.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cebds.org\/#organization\",\"name\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"url\":\"https:\/\/cebds.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cebds.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\",\"contentUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\",\"width\":1920,\"height\":1080,\"caption\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\"},\"image\":{\"@id\":\"https:\/\/cebds.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/pt-pt.facebook.com\/CEBDSBR\/\",\"https:\/\/x.com\/cebds\",\"https:\/\/www.linkedin.com\/company\/cebds-br\/?originalSubdomain=br\",\"https:\/\/www.instagram.com\/CEBDS_Sustentavel\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication Forum - CEBDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cebds.org\/en\/evento\/forum-de-comunicacao\/","og_locale":"en_US","og_type":"article","og_title":"F\u00f3rum de Comunica\u00e7\u00e3o - CEBDS","og_description":"IA e Comunica\u00e7\u00e3o Corporativa: da efici\u00eancia operacional \u00e0 sustentabilidade reputacional dos neg\u00f3cios. Nesta edi\u00e7\u00e3o do F\u00f3rum de Comunica\u00e7\u00e3o CEBDS, a proposta \u00e9 discutir como as empresas est\u00e3o estruturando o uso da intelig\u00eancia artificial em suas estrat\u00e9gias de comunica\u00e7\u00e3o de forma respons\u00e1vel.","og_url":"https:\/\/cebds.org\/en\/evento\/forum-de-comunicacao\/","og_site_name":"CEBDS","article_publisher":"https:\/\/pt-pt.facebook.com\/CEBDSBR\/","article_modified_time":"2026-06-23T20:37:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@cebds","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/","url":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/","name":"Communication Forum - CEBDS","isPartOf":{"@id":"https:\/\/cebds.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#primaryimage"},"image":{"@id":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#primaryimage"},"thumbnailUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png","datePublished":"2026-06-23T20:11:55+00:00","dateModified":"2026-06-23T20:37:11+00:00","breadcrumb":{"@id":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cebds.org\/evento\/forum-de-comunicacao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#primaryimage","url":"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png","contentUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2025\/11\/eventos-cop.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/cebds.org\/evento\/forum-de-comunicacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/cebds.org\/"},{"@type":"ListItem","position":2,"name":"F\u00f3rum de Comunica\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/cebds.org\/#website","url":"https:\/\/cebds.org\/","name":"CEBDS - Brazilian Business Council for Sustainable Development","description":"Brazilian Business Council for Sustainable Development","publisher":{"@id":"https:\/\/cebds.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cebds.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cebds.org\/#organization","name":"CEBDS - Brazilian Business Council for Sustainable Development","url":"https:\/\/cebds.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cebds.org\/#\/schema\/logo\/image\/","url":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","contentUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","width":1920,"height":1080,"caption":"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel"},"image":{"@id":"https:\/\/cebds.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pt-pt.facebook.com\/CEBDSBR\/","https:\/\/x.com\/cebds","https:\/\/www.linkedin.com\/company\/cebds-br\/?originalSubdomain=br","https:\/\/www.instagram.com\/CEBDS_Sustentavel\/"]}]}},"_links":{"self":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/evento\/40041"}],"collection":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/evento"}],"about":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/types\/evento"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/media\/37640"}],"wp:attachment":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/media?parent=40041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/categories?post=40041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}