{"id":22238,"date":"2013-09-18T19:12:18","date_gmt":"2013-09-18T19:12:18","guid":{"rendered":"https:\/\/cebds.org\/noticia\/procuram-se-lideres-da-sustentabilidade\/"},"modified":"2023-06-23T15:02:46","modified_gmt":"2023-06-23T15:02:46","slug":"procuram-se-lideres-da-sustentabilidade","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/procuram-se-lideres-da-sustentabilidade\/","title":{"rendered":"Sustainability leaders wanted"},"content":{"rendered":"<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>By Marcos Bicudo and Marina Grossi*The essence of the word leader remains the same as it was centuries ago. As in the past, today&#039;s leader must combine knowledge and the ability to influence social groups to indicate the best path to follow. However, whether at the local, national or global level, the responsibilities of the 21st century leader are much more complex due to the volume of demands and variables. To overcome the economic, social and environmental obstacles in the next 40 years \u2013 and achieve a satisfactory level of sustainability by the middle of this century \u2013 we need to train leaders. Their mission will be to act with transformative capacity in key sectors of society \u2013 governments, companies and social and academic organizations. In addition to motivating their group to accept changes, sustainability leaders also need to develop the expertise to create an environment of understanding between the different sectors of society.<\/p>\n<p>Companies have a major responsibility in this process, that is, to lead the world towards a development model capable of boosting economic activity, providing opportunities for all, and restoring and maintaining the balance of ecosystems. Today, the economic growth agenda continues to prevail over that of sustainable development, such as consumption and the exponential depletion of natural resources. In the private sector, the short-term vision remains strong, despite the clear perception of its unfeasibility and the decline in rates of return.<\/p>\n<p>Indian economist Pavan Sukhdev recently said that \u201cthe path to a green economy lies with corporations, with a change in the business model of large industries, such as those that dominate the energy and petrochemical sectors.\u201d<\/p>\n<p>A survey carried out in 24 countries by Ipso confirms Pavan&#039;s thesis.<\/p>\n<p>More than half of the respondents \u2013 63% \u2013 believe that companies can drive change in the world, while the remaining 37% place their hopes in politicians. In Brazil, 61% trust in the role of corporations to implement change.<\/p>\n<p>The document Vis\u00e3o Brasil 2050 \u2013 developed with the participation of more than 400 experts and 70 companies and launched by CEBDS at Rio+20 \u2013 is the basis for strategic planning for large corporations operating in the country and serves as a basis for decision-making by business leaders and for dialogue with governments and society. In this context, leadership plays an essential role.<\/p>\n<p>In this context, leadership plays an essential role, acting as a guiding force in this process of change towards a more sustainable development model. In developing countries or countries that are not yet mature, the importance of these leaders becomes even greater, mainly due to their growth potential and the creativity of the solutions that characterize the leaders formed here.<\/p>\n<p>The University of Cambridge has recognized this demand and, in partnership with CEBDS, is bringing to Brazil its flagship program for leadership development, the Business and Sustainability Program, which will be held from September 25 to 28 in S\u00e3o Paulo. The program has trained business leaders in Europe and the United States and is coming to Latin America for the first time. Despite our serious environmental and, above all, social liabilities, there is great expectation that we will be able to become significant players in the green economy.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>*Chairman of CEBDS (Brazilian Business Council for Sustainable Development) and President of CEBDS<\/p>\n<p><b>Source: Brasil Economico \u2013 18\/09\/2013<\/b><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Marcos Bicudo e Marina Grossi*A ess\u00eancia da palavra l\u00edder permanece a mesma de s\u00e9culos atr\u00e1s. Como no passado, o l\u00edder de hoje deve reunir conhecimento e capacidade de influenciar grupos sociais para indicar o melhor caminho a ser seguido. Contudo, seja no \u00e2mbito local, nacional ou global, as atribui\u00e7\u00f5es do l\u00edder do s\u00e9culo 21 [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-22238","noticia","type-noticia","status-publish","hentry","category-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Procuram-se l\u00edderes da sustentabilidade - CEBDS<\/title>\n<meta name=\"description\" content=\"Precisamos formar l\u00edderes para vencer os obst\u00e1culos econ\u00f4micos, sociais e ambientais e atingir um n\u00edvel de sustentabilidade satisfat\u00f3rio na metade do s\u00e9culo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/procuram-se-lideres-da-sustentabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Procuram-se l\u00edderes da sustentabilidade - 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