{"id":22418,"date":"2016-07-14T15:04:17","date_gmt":"2016-07-14T15:04:17","guid":{"rendered":"https:\/\/cebds.org\/noticia\/sustentabilidade-e-setor-financeiro-aliados-no-crescimento-da-empresa\/"},"modified":"2023-06-23T15:02:37","modified_gmt":"2023-06-23T15:02:37","slug":"sustentabilidade-e-setor-financeiro-aliados-no-crescimento-da-empresa","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/sustentabilidade-e-setor-financeiro-aliados-no-crescimento-da-empresa\/","title":{"rendered":"Sustainability and the financial sector: allies in company growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adopting sustainable practices in the finance department requires attention from planning to reporting results. The hardest part is the starting point: knowing how to prepare budgets, provisions and measure the inflow and outflow of resources. To have a basis, there is nothing better than studying the successful experiences of other companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, we have prepared a list of 8 effective recommendations followed by large companies. Check it out and see which one can be adapted to your company!<\/span><\/p>\n<h2><b>1) Engage leaders in sustainability actions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Educating and engaging team leaders is the first step towards a financially sustainable company. Only with authentically motivated leadership will it be possible to attract and gain the trust of all employees in the company. To do so, we suggest that you do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Create a high-level Sustainability Committee, to which other employees have easy access;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Develop a space on the intranet to discuss the topic, with suggestions, questions and ideas for actions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Promote events focused on sustainable development.<\/span><\/li>\n<\/ul>\n<h2><b>2) Reduce costs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Make a plan for reducing costs in the short, medium and long term. Consider the performance of the department, employees and the company as a whole. Some tips for success at this stage are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Have a dedicated professional responsible for planning cost reduction in these three scenarios;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 This employee must have the freedom to move between different departments.<\/span><\/li>\n<\/ul>\n<h2><b>3) Track the results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You need to think about planning, execute what was proposed and always check the results during execution, and not just at the end of the work. Therefore, do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Regular diagnostics;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Process review;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Performance verification;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Behavior assessment.<\/span><\/li>\n<\/ul>\n<h2><b>4) Generate value with sustainable actions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sustainability is a value generator, not a cost, but seeing this side of things is not always so simple. That is why the finance department needs to prove the veracity of this statement to all sectors of the company, showing that it is possible to profit from these actions, always considering the social and environmental impacts generated by the company&#039;s activities. In fact, ignoring such impacts can result in heavy fines. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good tip for implementing this is to create a checklist for each department with the following items:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Material reduction;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Low water consumption target;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Encouragement of collaborative carpooling (Carsharing);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Conscious use of energy;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Neutralization of carbon emissions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Adoption of alternative energy sources.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some items will not be suitable for all departments and can be removed from the respective checklists. However, it is important to try to keep the topics mentioned above in their entirety in the documents. Only remove them when they really do not make sense.<\/span><\/p>\n<h2><b>5) Show the positive impact of sustainable practices on the company<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Presenting results is the most effective way to demonstrate the impact on your company\u2019s business. Evaluate and measure what you can, so you have the numbers to show employees and leaders the benefits of implementing sustainable planning. Therefore:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Check the progress of actions in the company monthly;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Publicize achievements internally among all sectors and even to the external public. This generates value for corporations.<\/span><\/li>\n<\/ul>\n<h2><b>6) Do first, show later<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Few things are as embarrassing as a person who talks and talks and talks, but when it comes to showing the results, nothing happens. The same thing happens in a company: both for internal and external audiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your speech is incredible but doesn\u2019t generate change, employees become discouraged. It\u2019s even worse with customers: social media is a channel for quick condemnation. Any negative news reaches thousands of people in the blink of an eye.<\/span><\/p>\n<h2><b>7) Adopt new purchasing practices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is essential to think about the chain. The supplier\u2019s conduct regarding sustainability must be taken into account throughout the entire process. Likewise, it is not possible to think only about the short-term consequences of this relationship. In light of sustainable development, business relationships must always be examined from a medium- and long-term perspective. To achieve this goal, your company must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Stimulate the expansion of the market in which it operates;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Practice appropriate and healthy payment policies for the entire market, not just for your business;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Train the Purchasing area so that they are able to select suppliers from the perspective of sustainable development;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Disclose sustainable purchasing guidelines;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Consider indicators such as: product life cycle, carbon emissions, energy, toxic materials, risk management, etc.;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Develop communication channels to notify suppliers about new guidelines implemented by your company;<\/span><\/li>\n<\/ul>\n<h2><b>8) Manage indicators and goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A major challenge for a finance department focused on sustainability is to get other areas involved and show how sustainable practices can serve the company\u2019s growth. It is still difficult to quantitatively measure the benefits brought in the short term, but qualitatively, there are a number of measures that you can implement, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Identify areas of concern: high expenditure of resources, idle equipment, waste of materials, etc.;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Adoption of metrics and management systems to monitor progress;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Monitor compliance with sustainable operational processes via preventive and proactive internal control systems;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Present balance sheets quantifying and replicating gains;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Prepare a Sustainability Report to show to stakeholders.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Financial sustainability should not be seen as an obstacle to a company&#039;s growth strategies, quite the opposite. It is a new business model in which economic, environmental and social aspects are viewed from the same perspective of importance.<\/span><\/p>\n<p><b>If you want to know more about the subject, download our <\/b><a href=\"http:\/\/cebds.org\/en\/publicacoes\/como-inserir-sustentabilidade-em-seus-processos-financas\/#.V3GsCesrKM8\" target=\"_blank\" rel=\"noopener\"><b>Sustainability Guide \u2013 Finance<\/b><\/a><b> and implement these actions in your company right now.<\/b><\/p>\n<p><a href=\"http:\/\/cebds.org\/en\/publicacoes\/como-inserir-sustentabilidade-em-seus-processos-financas\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5760 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cta_estudos_sobre_financas.jpg\" alt=\"estudo sobre sustentabilidade e setor financeiro do CEBDS\" width=\"848\" height=\"250\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-5760 lazyload\" src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cta_estudos_sobre_financas.jpg\" alt=\"estudo sobre sustentabilidade e setor financeiro do CEBDS\" width=\"848\" height=\"250\" \/><\/noscript><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Adotar pr\u00e1ticas sustent\u00e1veis no departamento financeiro requer aten\u00e7\u00e3o desde o planejamento at\u00e9 a divulga\u00e7\u00e3o de resultados. A parte mais dif\u00edcil \u00e9 o ponto de partida: saber elaborar or\u00e7amentos, provis\u00f5es e mensurar a entrada e sa\u00edda de recursos. Para ter uma base, nada melhor que estudar experi\u00eancias bem-sucedidas de outras companhias. Pensando nisso, preparamos uma lista [&hellip;]<\/p>\n","protected":false},"featured_media":24118,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-22418","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustentabilidade e setor financeiro: aliados rumo ao crescimento<\/title>\n<meta name=\"description\" content=\"Listamos 8 recomenda\u00e7\u00f5es eficazes seguidas por grandes empresas sobre como relacionar sustentabilidade e setor financeiro do neg\u00f3cio! 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