{"id":22423,"date":"2016-07-21T20:08:17","date_gmt":"2016-07-21T20:08:17","guid":{"rendered":"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/"},"modified":"2023-06-22T20:20:22","modified_gmt":"2023-06-22T20:20:22","slug":"o-primeiro-protocolo-mundial-de-capital-natural-e-lancado","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/","title":{"rendered":"The world\u2019s first Natural Capital Protocol is launched"},"content":{"rendered":"<p>Representatives from more than 160 of the world\u2019s leading organisations spanning business, finance, accounting, academia and policy gathered in London last week to celebrate the launch of the world\u2019s first Natural Capital Protocol. The Protocol was developed by<a href=\"http:\/\/naturalcapitalcoalition.org\/\" target=\"_blank\" rel=\"noopener\"><em> Natural Capital Coalition<\/em><\/a>, a coalition that has as one of its founders the <a href=\"http:\/\/www.wbcsd.org\/home.aspx\" target=\"_blank\" rel=\"noopener\"><em>World Business Council for Sustainable Development<\/em><\/a>, and which today comprises around 200 institutions.<\/p>\n<p>On the occasion, some global companies were selected to present their cases of application of the Protocol, among them the Brazilian <a href=\"http:\/\/www.natura.com.br\/relatorio-anual\/2015\/nossos-processos\/a-medida-da-sustentabilidade\" target=\"_blank\" rel=\"noopener\">Natura<\/a>. For the first time, the company shared figures on its natural capital impacts, which represent approximately R$132 million, approximately R$21,300,000 of its annual revenue, and the consumer use phase can represent three times that. In addition to Natura, other Brazilian companies have been involved in testing the Protocol, such as Eletrobr\u00e1s, Renova Energia, CPFL, Votorantim and Amaggi.<\/p>\n<p>The Natural Capital Protocol is a <em>framework<\/em> (standardization) developed to help businesses generate reliable and actionable information that can be used in corporate decision-making processes, including natural capital as part of the productive context. Until now, natural capital has been excluded from decision-making and, when included, it has been inconsistent, open to interpretation, or limited by moral arguments. The Protocol responds by offering a standardized framework for identifying and measuring the value impacts and dependencies of natural capital. If adopted at scale, the Natural Capital Protocol has the potential to change the way companies evaluate their operations and make decisions, helping to reduce pollution, protect biodiversity, and limit the impacts of climate change, with positive business outcomes.<\/p>\n<p>According to a report commissioned by <em>Natural<\/em> <em>Capital Coalition<\/em>, in 2013, half of all profits of existing companies would be at risk if the costs associated with natural capital were internalized through market mechanisms, regulation or taxation. Water scarcity, for example, would have a catastrophic impact on 40% of companies <em>Fortune 100<\/em>.<\/p>\n<p><strong>In Brazil<\/strong><\/p>\n<p>CEBDS monitored and participated in the entire process of preparing the Protocol with the <em>Natural Capital Coalition<\/em> and to the <em>World Business Council for Sustainable Development<\/em>. To provide continuity and assist members who want to think strategically about natural capital and the implementation of the Protocol, starting next year, CEBDS will continue the Business Partnership for Ecosystem Services (PESE), which will train companies and technicians to use the Natural Capital Protocol in Brazil.<\/p>\n<p>Check out the publication on <a href=\"http:\/\/cebds.org\/en\/publicacoes\/cebds-the-natural-capital-protocol\/#.V5EplvkrLIU\" target=\"_blank\" rel=\"noopener\">full<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Representantes de mais de 160 das principais organiza\u00e7\u00f5es do mundo, abrangendo neg\u00f3cios, finan\u00e7as, contabilidade, academia e pol\u00edtica, se reuniram na \u00faltima semana, em Londres, para celebrar o lan\u00e7amento do primeiro protocolo mundial de Capital Natural. O Protocolo foi elaborado pela Natural Capital Coalition, uma coaliz\u00e3o que tem como um de seus fundadores o World Business [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"class_list":["post-22423","noticia","type-noticia","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O primeiro protocolo mundial de Capital Natural \u00e9 lan\u00e7ado - CEBDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O primeiro protocolo mundial de Capital Natural \u00e9 lan\u00e7ado - CEBDS\" \/>\n<meta property=\"og:description\" content=\"Representantes de mais de 160 das principais organiza\u00e7\u00f5es do mundo, abrangendo neg\u00f3cios, finan\u00e7as, contabilidade, academia e pol\u00edtica, se reuniram na \u00faltima semana, em Londres, para celebrar o lan\u00e7amento do primeiro protocolo mundial de Capital Natural. O Protocolo foi elaborado pela Natural Capital Coalition, uma coaliz\u00e3o que tem como um de seus fundadores o World Business [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cebds.org\/en\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/\" \/>\n<meta property=\"og:site_name\" content=\"CEBDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/pt-pt.facebook.com\/CEBDSBR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T20:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cebds\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/\",\"url\":\"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/\",\"name\":\"O primeiro protocolo mundial de Capital Natural \u00e9 lan\u00e7ado - CEBDS\",\"isPartOf\":{\"@id\":\"https:\/\/cebds.org\/#website\"},\"datePublished\":\"2016-07-21T20:08:17+00:00\",\"dateModified\":\"2023-06-22T20:20:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/cebds.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O primeiro protocolo mundial de Capital Natural \u00e9 lan\u00e7ado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cebds.org\/#website\",\"url\":\"https:\/\/cebds.org\/\",\"name\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"description\":\"Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"publisher\":{\"@id\":\"https:\/\/cebds.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cebds.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cebds.org\/#organization\",\"name\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"url\":\"https:\/\/cebds.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cebds.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\",\"contentUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\",\"width\":1920,\"height\":1080,\"caption\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\"},\"image\":{\"@id\":\"https:\/\/cebds.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/pt-pt.facebook.com\/CEBDSBR\/\",\"https:\/\/x.com\/cebds\",\"https:\/\/www.linkedin.com\/company\/cebds-br\/?originalSubdomain=br\",\"https:\/\/www.instagram.com\/CEBDS_Sustentavel\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The world&#039;s first Natural Capital protocol is launched - CEBDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cebds.org\/en\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/","og_locale":"en_US","og_type":"article","og_title":"O primeiro protocolo mundial de Capital Natural \u00e9 lan\u00e7ado - CEBDS","og_description":"Representantes de mais de 160 das principais organiza\u00e7\u00f5es do mundo, abrangendo neg\u00f3cios, finan\u00e7as, contabilidade, academia e pol\u00edtica, se reuniram na \u00faltima semana, em Londres, para celebrar o lan\u00e7amento do primeiro protocolo mundial de Capital Natural. O Protocolo foi elaborado pela Natural Capital Coalition, uma coaliz\u00e3o que tem como um de seus fundadores o World Business [&hellip;]","og_url":"https:\/\/cebds.org\/en\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/","og_site_name":"CEBDS","article_publisher":"https:\/\/pt-pt.facebook.com\/CEBDSBR\/","article_modified_time":"2023-06-22T20:20:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@cebds","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/","url":"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/","name":"The world&#039;s first Natural Capital protocol is launched - CEBDS","isPartOf":{"@id":"https:\/\/cebds.org\/#website"},"datePublished":"2016-07-21T20:08:17+00:00","dateModified":"2023-06-22T20:20:22+00:00","breadcrumb":{"@id":"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cebds.org\/noticia\/o-primeiro-protocolo-mundial-de-capital-natural-e-lancado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/cebds.org\/"},{"@type":"ListItem","position":2,"name":"O primeiro protocolo mundial de Capital Natural \u00e9 lan\u00e7ado"}]},{"@type":"WebSite","@id":"https:\/\/cebds.org\/#website","url":"https:\/\/cebds.org\/","name":"CEBDS - Brazilian Business Council for Sustainable Development","description":"Brazilian Business Council for Sustainable Development","publisher":{"@id":"https:\/\/cebds.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cebds.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cebds.org\/#organization","name":"CEBDS - Brazilian Business Council for Sustainable Development","url":"https:\/\/cebds.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cebds.org\/#\/schema\/logo\/image\/","url":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","contentUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","width":1920,"height":1080,"caption":"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel"},"image":{"@id":"https:\/\/cebds.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pt-pt.facebook.com\/CEBDSBR\/","https:\/\/x.com\/cebds","https:\/\/www.linkedin.com\/company\/cebds-br\/?originalSubdomain=br","https:\/\/www.instagram.com\/CEBDS_Sustentavel\/"]}]}},"_links":{"self":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/noticia\/22423"}],"collection":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/noticia"}],"about":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/types\/noticia"}],"wp:attachment":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/media?parent=22423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/categories?post=22423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}