{"id":22428,"date":"2016-08-10T11:30:34","date_gmt":"2016-08-10T11:30:34","guid":{"rendered":"https:\/\/cebds.org\/noticia\/mobilidade-corporativa-conectando-negocios-e-inovacao\/"},"modified":"2023-06-23T15:09:13","modified_gmt":"2023-06-23T15:09:13","slug":"mobilidade-corporativa-conectando-negocios-e-inovacao","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/mobilidade-corporativa-conectando-negocios-e-inovacao\/","title":{"rendered":"Corporate Mobility: connecting business and innovation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The issue of transportation and mobility for corporations poses constant challenges to managers. Rising fares, gasoline prices, and the demand for parking are some of the routine problems faced by companies. Your business is probably also looking for solutions to overcome at least some of these obstacles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, there are three perspectives that must be considered when proposing solutions to transportation issues: the economic side of the company (costs with transportation vouchers and parking, for example), the social aspect of employees and the community (traffic jams, stress, health problems, among others) and the environmental impacts (carbon emissions from the use of vehicles) of the actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solutions based on sustainable development must consider these three perspectives simultaneously and in a balanced manner. None of them needs to be above the other in terms of importance. This is not a utopia, since large corporations are gradually incorporating sustainable practices into their processes, as they see them as the only way to grow continuously. To verify this fact, just look at the <a href=\"http:\/\/cebds.org\/en\/empresas\/\" target=\"_blank\" rel=\"noopener\">CEBDS membership board<\/a>, for example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe me: your employees suffer from city traffic just as much as you do. Therefore, ensuring less stressful alternatives that speed up the time it takes to get to work can result in a significant increase in productivity, after all, more willing and motivated employees work harder and better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you think that saving on travel benefits can generate lower costs for the company, that&#039;s not quite the case. It may even generate lower costs, but you may also lose out on a lot more revenue in the future.<\/span><\/p>\n<h2><b>Benefits of corporate mobility for your company<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Investing in corporate mobility brings many benefits to employees and consequently to the company. Changes bring advantages in terms of finances and productivity. For example, for your employees and the community there are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Better quality of life;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 More productivity;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 More willingness to go to work;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Reduction of time lost in transportation;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Less pollution;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Reduction in traffic jams.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your company can now obtain:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Reduction of transportation costs;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Talent retention;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Improvement of the corporate image before the public and the team;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Compliance with sustainability goals;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Reduction in absences from work;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Ease of access to the workplace.<\/span><\/li>\n<\/ul>\n<h2><b>Corporate mobility measures you can implement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing corporate mobility measures within a company is the most difficult step. The manager\u2019s starting point is usually to look for successful solutions in other companies. This is a good start, although what works in one company may not necessarily work well in another.<\/span><\/p>\n<h3><b>Promote alternative means of transport<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, you should encourage the use of more sustainable means of transportation, such as walking, cycling, public transportation or chartered transportation. For those who are more resistant or who live far from work, you can encourage carpooling and shift work among employees.<\/span><\/p>\n<h3><b>Study changes in the working day<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Check working hours and find out if it is possible to adopt <\/span><i><span style=\"font-weight: 400;\">home office<\/span><\/i><span style=\"font-weight: 400;\"> a few times a week. Also consider increasing your schedule flexibility and setting up shifts.<\/span><\/p>\n<h3><b>Adopt financial measures<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is also possible to encourage the use of more sustainable means of transport through financial incentives, support and appreciation of employees who adopt such measures.<\/span><\/p>\n<h2><b>Data collection to implement corporate mobility-focused implementations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before developing measures and implementation strategies focused on corporate mobility, you need to gather some data. Ideally, you should create a spreadsheet that accounts for the following expenses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Parking spaces;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Fuel assistance;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Transport voucher;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Chartered bus;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Bicycles and walking;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 Home office.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As previously stated, it is not mandatory to include all of these points in your spreadsheet, as each company has its own specific needs and possibilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The central idea is to transform into statistics and projections what the difference in costs will be between the current mobility policy in your company and a possible transition based on the implementation of corporate mobility practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After adopting the measures, you can start measuring results and reanalyzing the company&#039;s cost spreadsheet focused on corporate mobility. This is a slightly more complex calculation, it&#039;s true.<\/span><\/p>\n<p><b>Fortunately, we have comprehensive material on this topic created especially for companies. Just download our e-Book <\/b><a href=\"http:\/\/cebds.org\/en\/publicacoes\/mobilidade-corporativa-potencial-economico-de-sua-implementacao\/\" target=\"_blank\" rel=\"noopener\"><b>Corporate Mobility \u2013 Economic potential of its implementation<\/b><\/a><b>!<\/b><\/p>\n<p><a href=\"http:\/\/cebds.org\/en\/publicacoes\/mobilidade-corporativa-potencial-economico-de-sua-implementacao\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5864 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cta_mobilidade-corporativa.jpg\" alt=\"E-Book sobre Mobilidade Corporativa - CEBDS\" width=\"848\" height=\"250\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-5864 lazyload\" src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cta_mobilidade-corporativa.jpg\" alt=\"E-Book sobre Mobilidade Corporativa - CEBDS\" width=\"848\" height=\"250\" \/><\/noscript><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A quest\u00e3o do transporte e da mobilidade para as corpora\u00e7\u00f5es imp\u00f5e desafios constantes aos gestores. O aumento de passagens, da gasolina e a demanda por estacionamento s\u00e3o alguns dos problemas rotineiros enfrentados pelas empresas. Provavelmente seu neg\u00f3cio\u00a0tamb\u00e9m busca solu\u00e7\u00f5es para superar pelo menos algum desses obst\u00e1culos. Nesse caso, h\u00e1 tr\u00eas perspectivas que devem ser consideradas [&hellip;]<\/p>\n","protected":false},"featured_media":24124,"template":"","meta":{"_acf_changed":false},"categories":[12],"class_list":["post-22428","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-impacto-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobilidade Corporativa: conectando neg\u00f3cios e inova\u00e7\u00e3o - CEBDS<\/title>\n<meta name=\"description\" content=\"A mobilidade \u00e9 corporativa \u00e9 um assunto fundamental para empresas que pensam em inserir a Sustentabilidade em seus processos. 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