{"id":22433,"date":"2016-08-09T18:24:18","date_gmt":"2016-08-09T18:24:18","guid":{"rendered":"https:\/\/cebds.org\/noticia\/workshop-discute-a-valoracao-do-capital-natural-no-pais\/"},"modified":"2023-06-22T20:21:17","modified_gmt":"2023-06-22T20:21:17","slug":"workshop-discute-a-valoracao-do-capital-natural-no-pais","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/workshop-discute-a-valoracao-do-capital-natural-no-pais\/","title":{"rendered":"Workshop discusses the valuation of natural capital in the country"},"content":{"rendered":"

The Brazilian Business Council for Sustainable Development (CEBDS) and Valuing Nature, with the support of Bradesco and the Votorantim Institute, organized the workshop The Valuation of Natural Capital in Brazil<\/em><\/strong>, which took place on August 2nd, in S\u00e3o Paulo. The content of the event revolved around the importance of assigning value to natural capital<\/a>, existing methodologies, the progress brought by the publication of the Natural Capital Protocol <\/a>and practical cases from the companies Votorantim, Dow Qu\u00edmica, Natura, TNC and Engie.<\/p>\n

The event was opened by Andr\u00e9 Ramalho, technical advisor at CEBDS. He explained that the valuation of natural capital is an agenda under construction internationally and discussing the topic is an opportunity to discover more dynamic visions and tools that are being used by organizations.<\/p>\n

Then, Roberto Strumpf, from Pangea Capital, highlighted the importance of measuring this capital and justified it by saying that if we cannot measure it, then we cannot manage it. And quoting American President Robert Kennedy, he argued that natural capital, which brings true well-being to the planet, has been relegated to a lesser importance than financial capital and GDP, and that this needs to change: \u201cGDP does not measure our courage, nor our wisdom, nor our knowledge, nor our compassion, nor our devotion to our country. In short, GDP measures everything except that which makes life worth living\u201d (Robert Kennedy, March 1968).<\/p>\n

Samuel Vionnet, from Valuing Nature, spoke about the Natural Capital Protocol<\/a>\u00a0was released on the 13th. He explained that it is a framework<\/em> standardized for business to help identify, measure and assign value to the direct and indirect impacts and dependencies of natural capital. \u201cTo measure, it is important to determine the quantity, extent and conditions of natural capital in physical terms. To evaluate, one must estimate the relative importance, value or usefulness of natural capital for people and businesses,\u201d he distinguished.<\/p>\n

Brazilian cases<\/strong><\/p>\n

In the presentation of practical cases of natural capital valuation, Frineia Rezende, Sustainability and Innovation General Office<\/em> from Votorantim Participa\u00e7\u00f5es, spoke about the Votorantim reserve case. He said that the company has been investing in the preservation of an area of 31 thousand hectares of Atlantic Forest, and described the results of this initiative, not only for the company, but for the population of the State of S\u00e3o Paulo. \u201cThe difficulty that companies have in recognizing their direct relationship with ecosystem services is very great; financial teams, for example, have to look at this. We woke up to this issue and today we have a well-defined strategy for ecosystem services\u201d, he shared.<\/p>\n

Sofia Benedicto, Remediation Project Manager<\/em> in the The Dow Chemical Company<\/em>, explained that valuing natural capital is one of the company's main pillars and that this also brings financial returns. She also mentioned the six-year partnership with TNC \u2013 The Nature Conservancy<\/em> who helped Dow find ways to incorporate nature values into business decisions.<\/p>\n

Finally, Natura closed the case study section by presenting its Externalities Valuation Project. Andreza Boccardo Souza, from Natura\u2019s Sustainability department, said that the project involved everything from the planting, extraction, manufacturing, distribution, to the consumer, including the use and total degradation of packaging. The project is one of the most complete and advanced in terms of valuing natural capital ever implemented in the country, so much so that Natura has already managed to assign a value to its environmental impact: R$132 million, equivalent to R$21,300,000 of revenue. \u201cOur ultimate goal is to contribute to the establishment of a new capitalism,\u201d commented Andreza.<\/p>\n

Check out the available presentations:<\/strong><\/p>\n

DOW \u2013 Sofia Benedicto, Marco Brito<\/a><\/p>\n

NATURAL CAPITAL COALITION \u2013 Introduction<\/a><\/p>\n

NATURAL CAPITAL COALITION \u2013 Details<\/a><\/p>\n

TNC \u2013 Samuel Barr\u00eato<\/a><\/p>\n

PANGAEA CAPITAL \u2013 Roberto Strumpf<\/a><\/p>\n

VOTORANTIM \u2013 Frineia Rezende<\/a><\/p>\n

NESTLE AND ENGIE \u2013 Samuel Vionnet<\/a><\/p>\n

NATURA \u2013 Andreza Boccardo <\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The event's content revolved around the importance of assigning value to natural capital, existing methodologies, the progress brought about by the publication of the Natural Capital Protocol, and practical case studies from the companies Votorantim, Dow Qu\u00edmica, Natura, TNC, and Engie.<\/p>","protected":false},"featured_media":24127,"template":"","meta":{"_acf_changed":false},"categories":[],"class_list":["post-22433","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWorkshop discute a valora\u00e7\u00e3o do capital natural no pa\u00eds - CEBDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/workshop-discute-a-valoracao-do-capital-natural-no-pais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop discute a valora\u00e7\u00e3o do capital natural no pa\u00eds - 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