{"id":22717,"date":"2017-08-22T19:00:01","date_gmt":"2017-08-22T19:00:01","guid":{"rendered":"https:\/\/cebds.org\/noticia\/ama-a-agua-que-nos-une\/"},"modified":"2023-06-23T14:20:07","modified_gmt":"2023-06-23T14:20:07","slug":"ama-a-agua-que-nos-une","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/ama-a-agua-que-nos-une\/","title":{"rendered":"AMA, the water that unites us"},"content":{"rendered":"

Water is the main raw material for beer and, as a company, we are concerned about managing and conserving this precious natural resource. We have been working at Ambev with water efficiency management for over 20 years and we are proud to be the most efficient brewery in the world.<\/p>\n

But our concern for water goes beyond our business. Today, in Brazil, around 35 million people do not have access to drinking water. Using our structure and resources, we take an active role as an agent of change. Earlier this year, we created an innovative product, the first social business of a large company in Brazil: AMA, a mineral water with 100% of the profits donated to water access projects in communities in the Brazilian semiarid region, which is suffering from the worst drought in the last 100 years. AMA contributes to the SDG 6<\/a>, to ensure availability and sustainable management of water and sanitation for all. In addition, it directly impacts the eradication of poverty and the reduction of inequality, SDG 1<\/a> It is 10<\/a>, and in the eradication of hunger, SDG 2<\/a>, because with access to water, communities can maintain plantations, ensure food and sell different types of food. Access to water also helps ensure a healthy life and promote well-being for everyone, at all ages, as provided for in the SDG 3<\/a>.<\/p>\n

At the beginning of the year, through AMA, we made four projects possible in rural communities in Cear\u00e1: Bom Nome, in Aiuaba; S\u00edtio Volta e Cai\u00e7ara, in Jaguaruana and Carqueja do Sabino Mota, in Capistrano. Together, the projects benefit more than 3 thousand people. Now, the profit from AMA sales recorded to date has already exceeded R$1,450 thousand and will help three new communities, also in Cear\u00e1: Escalvado, a community in the municipality of Itapipoca; Quincunc\u00e1, in Farias Brito; and Ventura, in the city of Alc\u00e2ntaras. In just over 4 months, more than 6.5 thousand people will have access to water. Thus, AMA also contributes to the SDG 11 <\/a>to make communities sustainable, ensuring access to essential basic services, even in isolated rural communities. In addition, it is known that women are responsible for collecting water when there is no piped supply, so the project also indirectly works towards gender equality, SDG 5<\/a>.<\/p>\n

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