In a company like Grupo Botic\u00e1rio, with a feminine soul, whose history is deeply connected to female entrepreneurship, with a force of direct and indirect employees composed mostly of women, one of the most systematic and consistent initiatives is the Goal 5: \u201cAchieve gender equality and empower all women and girls\u201d<\/a>.<\/p>\n To contribute to the conversation about gender equality, Grupo Botic\u00e1rio believes it's time to talk to men. Together with UN Women, the website Papo de Homem, and other partners, in 2016 we conducted a study on how men can participate in dialogue and actions toward gender equality. After interviewing more than 20,000 people across Brazil and from different social classes, we wanted to deeply understand men's role in society and how they perceive the influence of gender issues. This initiative led to the documentary. \u201cDo We Need to Talk to Men? A Journey to Gender Equality\u201d<\/a>.<\/p>\n The material features interviews and testimonies from scholars, experts, and citizens about the stereotypes present in society and how they impede gender equality. It's an invitation to take a fresh look at machismo and encourage more dialogue between men and women about imposed cultural standards. We believe there needs to be dialogue among everyone so we can evolve toward a more egalitarian society.<\/p>\n