{"id":22748,"date":"2017-09-20T18:48:54","date_gmt":"2017-09-20T18:48:54","guid":{"rendered":"https:\/\/cebds.org\/noticia\/um-mundo-melhor-so-sera-possivel-com-a-lideranca-do-setor-empresarial\/"},"modified":"2023-06-23T15:09:08","modified_gmt":"2023-06-23T15:09:08","slug":"um-mundo-melhor-so-sera-possivel-com-a-lideranca-do-setor-empresarial","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/um-mundo-melhor-so-sera-possivel-com-a-lideranca-do-setor-empresarial\/","title":{"rendered":"A better world will only be possible with the leadership of the business sector"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For two months, CEBDS opened its digital channels for the #PorUmMundoMelhor action, which attracted 20 companies and <a href=\"http:\/\/www.pactoglobal.org.br\/\">Brazilian Global Compact Network <\/a>to show how the <a href=\"https:\/\/nacoesunidas.org\/conheca-os-novos-17-objetivos-de-desenvolvimento-sustentavel-da-onu\/\">United Nations (UN) Sustainable Development Goals (SDGs)<\/a> have been integrating their business strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through blog posts and LinkedIn posts, CEOs and executives from large companies presented actions and projects that range from generating income for indigenous women to managing the Amazon Fund, which promotes initiatives to combat deforestation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For 20 years, CEBDS has been combining the business perspective with socio-environmental issues that are emerging in a world undergoing intense transformation. In <\/span><a href=\"http:\/\/cebds.org\/en\/blog\/como-as-empresas-podem-contribuir-para-um-mundo-melhor\/#.WayVa8iGPIU\"><span style=\"font-weight: 400;\">opening text of the action<\/span><\/a><span style=\"font-weight: 400;\">, Luan Santos and Vinicius Mansur explained the <\/span><a href=\"http:\/\/cebds.org\/en\/publicacoes\/guia-dos-ods\/#.WcBaALJ97IU\"><span style=\"font-weight: 400;\">Guide to the SDGs for Companies<\/span><\/a><span style=\"font-weight: 400;\"> which provides a step-by-step guide to implementing the SDGs, from mapping the goals to reporting on the objectives. Now, CEBDS is launching the Portuguese version of the\u00a0<\/span><a href=\"http:\/\/cebds.org\/en\/publicacoes\/guia-do-ceo-para-os-objetivos-de-desenvolvimento-sustentavel\/#.WcAl9_l97IV\"><span style=\"font-weight: 400;\">Guide for CEOs on the Sustainable Development Goals<\/span><\/a><span style=\"font-weight: 400;\">, in partnership with the <\/span><a href=\"http:\/\/www.wbcsd.org\/\"><i><span style=\"font-weight: 400;\">World Business Council for Sustainable Development (WBCSD)<\/span><\/i><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Guide shares the vision that the private sector must play a crucial role as a source of financing; as a driver of innovation and technological development; and as a fundamental driver of economic growth and employment, with the horizon always focused on achieving global sustainability goals and objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this scenario, CEO leadership becomes essential, converting the needs and ambitions that the SDGs represent into business solutions. The Guide also highlights the importance of publicizing actions involving the SDGs in companies, as we have done in the last two months (and we will continue to do #PorABetterWorld!). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paul Polman, Global CEO of Unilever and <\/span><i><span style=\"font-weight: 400;\">chairman <\/span><\/i><span style=\"font-weight: 400;\">of the WBCSD, is one of the great enthusiasts of the SDGs. Aware of the importance of the global goals, Polman states that \u201cthere is no <\/span><i><span style=\"font-weight: 400;\">business case <\/span><\/i><span style=\"font-weight: 400;\">for endless poverty\u201d. It is therefore in the interest of companies (and the world!) to create a sustainable and equitable future for everyone. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, you can find out about the main points of the guide!<\/span><\/p>\n<p><b>CEO&#039;s Guide to the SDGs<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Overall, the Guide argues that managing negative social impacts, especially those linked to human rights, should be a priority for any company. The document is based on the report <\/span><a href=\"http:\/\/report.businesscommission.org\/\"><i><span style=\"font-weight: 400;\">Better Business, Better World<\/span><\/i><\/a><span style=\"font-weight: 400;\">, prepared by the Commission for Sustainable and Business Development and published earlier this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Guide provides six fundamental recommendations for CEOs:<\/span><\/p>\n<p><a href=\"http:\/\/cebds.org\/wp-content\/uploads\/2017\/09\/reomenda\u00e7\u00f5es-aos-l\u00edderes.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/cebds.org\/wp-content\/uploads\/2017\/09\/reomenda\u00e7\u00f5es-aos-l\u00edderes.png\" class=\"aligncenter size-full wp-image-8595 lazyload\" alt=\"\" width=\"563\" height=\"441\"><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-8595\" src=\"http:\/\/cebds.org\/wp-content\/uploads\/2017\/09\/reomenda\u00e7\u00f5es-aos-l\u00edderes.png\" alt=\"\" width=\"563\" height=\"441\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These solutions will enable societies to better manage risk, anticipate consumer demand, build positions in expanding markets, secure access to needed resources and strengthen their supply chains, while moving the world forward towards the SDGs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your company does not adapt to the new scenario, the Guide highlights that four implications may occur:<\/span><\/p>\n<p><a href=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/riscos-ODS.png\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/riscos-ODS.png\" class=\"aligncenter size-full wp-image-8594 lazyload\" alt=\"\" width=\"495\" height=\"377\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8594\" src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/riscos-ODS.png\" alt=\"\" width=\"495\" height=\"377\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Doing nothing is an expensive option, and let\u2019s be honest, it\u2019s no longer an option. Make the SDGs your business! Take this to your family, your friends, and the communities you live in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A beautiful example of this can be found in the text \u201c<\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/better-world-its-family-affair-gabriela-burian\"><span style=\"font-weight: 400;\">A Better World: It&#039;s a Family Affair<\/span><\/a><span style=\"font-weight: 400;\">\u201d, written by Gabriela Burian, Monsanto\u2019s Global Director of Sustainability and WBCSD Strategic Advisor for the Americas. With lightness, she shows how her family is committed to implementing the SDGs through actions that we can (and should) all do on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a better world is everyone&#039;s responsibility, but it is essential that the business sector assumes its leadership role. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the texts and posts from all the companies participating in the #PorUmMundoMelhor action:<\/span><\/p>\n<p><strong>OK:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/vale-investe-em-tecnologia-social-para-o-desenvolvimento-das-comunidades\/#.WYTIAfkrLIU\">Blog<\/a>\u00a0It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6298511213475217408\">LinkedIn<\/a><br \/>\n<strong>Siemens:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/siemens-e-os-objetivos-de-desenvolvimento-sustentavel\/#.WYTK9_krLIU\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6299332370998841344\">LinkedIn<\/a><br \/>\n<strong>Itau-Unibanco:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/itau-unibanco-e-os-ods-caminhos-para-o-desenvolvimento-sustentavel\/#.WYnE2lV97IU\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6300743822771056641\/\">LinkedIn<\/a><br \/>\n<strong>Monsanto:\u00a0<\/strong><a href=\"https:\/\/goo.gl\/6PbdJV\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6301114011173871616\">LinkedIn<\/a><br \/>\n<strong>Anglo American:\u00a0<\/strong><a href=\"http:\/\/ow.ly\/gh7F30ekWIM\">Blog<\/a>\u00a0It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6301772057587834880\">LinkedIn<\/a><br \/>\n<strong>Ticket Log:\u00a0<\/strong><a href=\"https:\/\/goo.gl\/h7fbNB\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6302891852530020352\">LinkedIn<\/a><br \/>\n<strong>CPFL:\u00a0<\/strong><a href=\"http:\/\/bit.ly\/2uIg11A\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6303554488045228032\">LinkedIn<br \/>\n<\/a><strong>ArcelorMi<\/strong><strong>ttal:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/perenidade-dos-negocios-passa-pela-agenda-sustentavel\/#.WZSEyTN97IU\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6304337713575325696\">LinkedIn<\/a><br \/>\n<strong>Nature:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/porummundomelhor-modelo-de-negocios-da-natura-busca-gerar-prosperidade-compartilhada\/#.WZSEwzN97IU\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6305465888925642752\">LinkedIn<\/a><br \/>\n<strong>Ambev:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/ama-agua-que-nos-une\/\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6306136383270510592\">LinkedIn<\/a><br \/>\n<strong>Neoenergia:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/neoenergia-desenvolve-programa-de-troca-de-residuos-reciclaveis-por-descontos-nas-contas-de-energia\/#.WaBPo_l97IV\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6306864846507962368\">LinkedIn<\/a><br \/>\n<strong>Apothecary:\u00a0<\/strong><a href=\"http:\/\/bit.ly\/2wmVy48\">Blog<\/a>\u00a0It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6308407570012917760\">LinkedIn<br \/>\n<\/a><strong>Votorantim Cement:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/nosso-compromisso-com-o-desenvolvimento-sustentavel\/#.WaxIbMiGPIV\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6308663562944475136\">LinkedIn<\/a><br \/>\n<strong>Suzan<\/strong><strong>the:<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/qual-o-futuro-que-queremos-e-como-contribuir-para-um-mundo-melhor\/#.WaxKSsiGPIU\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6309358103510999041\/\">LinkedIn<\/a><br \/>\n<strong>BASF<\/strong><strong>:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/os-ods-criam-o-quadro-para-praticas-comerciais-sustentaveis-e-guiam-decisoes-estrategicas-de-negocios\/\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6310518360723517441\">LinkedIn<\/a><br \/>\n<strong>Eletrobras<\/strong><strong>:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/kayapo-ilha-de-preservacao\/\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6311287813123895296\">LinkedIn<\/a><br \/>\n<strong>Shell<\/strong><strong>:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/inovacao-no-ensino-de-ciencias\/\">Blog<\/a> It is\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6313036002361425920\">LinkedIn<\/a><strong><br \/>\nBNDES:\u00a0<\/strong><a href=\"http:\/\/cebds.org\/en\/blog\/fundo-amazonia-bndes-e-o-desenvolvimento-sustentavel-unindo-esforcos\/\">Blog<\/a>\u00a0It is <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6313689835471196160\/\">LinkedIn<\/a><br \/>\n<strong>Aegean:<\/strong> <a href=\"http:\/\/cebds.org\/en\/blog\/cada-gota-que-tratamos-carrega-parte-do-futuro\/\">Blog <\/a>It is <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6314460897632931840\/\">LinkedIn<\/a><br \/>\n<strong>Alcoa:<\/strong> <a href=\"http:\/\/cebds.org\/en\/blog\/alcoa-e-os-ods\/\">Blog <\/a>It is <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6315539746722578432\">LinkedIn<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Durante dois meses, o CEBDS abriu seus canais digitais para a a\u00e7\u00e3o #PorUmMundoMelhor, que atraiu 20 empresas e a Rede Brasileira do Pacto Global para mostrarem como os Objetivos de Desenvolvimento Sustent\u00e1vel (ODS) da Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas (ONU) v\u00eam integrando suas estrat\u00e9gias de neg\u00f3cios. Por meio de textos no blog e posts no LinkedIn, [&hellip;]<\/p>\n","protected":false},"featured_media":24314,"template":"","meta":{"_acf_changed":false},"categories":[12],"class_list":["post-22748","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-impacto-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Um mundo melhor s\u00f3 ser\u00e1 poss\u00edvel com a lideran\u00e7a do setor empresarial - CEBDS<\/title>\n<meta name=\"description\" content=\"O CEBDS reuniu 20 empresas na a\u00e7\u00e3o #PorUmMundoMelhor, que mostrou como as companhias v\u00eam trabalhando em prol dos Objetivos de Desenvolvimento Sustent\u00e1vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/um-mundo-melhor-so-sera-possivel-com-a-lideranca-do-setor-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um mundo melhor s\u00f3 ser\u00e1 poss\u00edvel com a lideran\u00e7a do setor empresarial - 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