{"id":23018,"date":"2018-01-17T12:28:42","date_gmt":"2018-01-17T12:28:42","guid":{"rendered":"https:\/\/cebds.org\/noticia\/os-desafios-e-vantagens-da-sustentabilidade-empresarial-aplicada\/"},"modified":"2023-06-23T15:02:16","modified_gmt":"2023-06-23T15:02:16","slug":"os-desafios-e-vantagens-da-sustentabilidade-empresarial-aplicada","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/os-desafios-e-vantagens-da-sustentabilidade-empresarial-aplicada\/","title":{"rendered":"The challenges and advantages of applied business sustainability"},"content":{"rendered":"

Corporate sustainability is not just a question of environmental and social responsibility.<\/span><\/p>\n

It has a great weight in companies' strategic decision-making. <\/span>But what are the challenges of implementing a sustainable policy for your business?<\/b><\/p>\n

You've probably read a lot about sustainability and the benefits it can bring to your business. But how can you implement it without compromising your company's revenue?<\/span><\/p>\n

Corporate sustainability is the name given to the set of actions adopted by companies with the aim of acting consciously, always combining respect for the environment and the society in which they operate.<\/span><\/p>\n

In addition to having great social and environmental importance, corporate sustainability helps the company to position itself positively in the eyes of its consumers. These are actions in which everyone involved wins.<\/span><\/p>\n

But it is important to understand how sustainability should be adopted and implemented. As its name suggests, it should allow the business to sustain itself and survive, even when choosing to operate in a sustainable manner.<\/span><\/p>\n

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Business sustainability: do you know what it is?<\/span><\/h2>\n

Standing out in your market is perhaps one of the main indicators of success for a brand or company. And business sustainability plays a very important role in the search for this recognition.<\/span><\/p>\n

Business sustainability is the set of policies and actions<\/span><\/a>, economically sustainable and socially responsible, applied to a company's operations and products. \u00a0<\/span><\/p>\n

Business sustainability is closely linked to <\/span>business and industry development<\/span><\/a>. This development comes from the increasing growth of the economy around the world and this requires measures that protect social, environmental and economic aspects.<\/span><\/p>\n

The growth of a business should be beneficial not only to its owners. The consumer and other people involved in the production and development of the company should also benefit. All this without harming the environment in which it is located.<\/span><\/p>\n

Perhaps concern for the environmental aspect arose too late, given the negative impact that economic, industrial and commercial development had on history.<\/span><\/p>\n

This is why corporate sustainability is such a hotly debated topic in the strategic planning of serious companies seeking strategic positioning in the market.<\/span><\/p>\n

Sustainable development is one of the main concerns of the business world. Being concerned about the sustainable aspect of your business, in addition to its environmental and social impact, <\/span>could be decisive for the future of your company and even the environment<\/span><\/a>.<\/span><\/p>\n

Of course, it is necessary to look at the economic issue and the cost that sustainable actions will have on a company's coffers. <\/span>The return on investment and capital invested must be observed<\/span><\/a>.<\/span><\/p>\n

But what are the ways to ensure that your business acts in favor of social, economic and environmental development? And of course, without compromising your capital beyond what is necessary? <\/span><\/p>\n

Corporate sustainability must also work for the company that uses its policies. Actions and decisions must also be sustainable for the company, ensuring its future.<\/span><\/p>\n

Proving corporate sustainability results with integrated reporting<\/span><\/h2>\n

Sustainable development is not just about the present. Its goal is to create a future where the entire production chain from a company to its consumers continues to perform in the best possible way.<\/span><\/p>\n

In this way, corporate sustainability is treated as an important factor of <\/span>strategic decision within<\/span><\/a> of the corporate environment in which it is used.<\/span><\/p>\n

Ethically, it is the responsibility of a company's board of directors<\/span><\/a> to be concerned and to position oneself sustainably before the market and its consumers.<\/span><\/p>\n

Therefore, there is a need for control over corporate sustainability. Today, there are several types of reports and specific indexes to measure the degree of corporate sustainability of a business.<\/span><\/p>\n

These reports are used to prove the results of sustainability actions and plans, in addition to guaranteeing investment in the area and the financial viability of the project.<\/span><\/p>\n

These are reports that guarantee, for both the company and the market, the sustainable development of a business, service or product.<\/span><\/p>\n

There is currently a growing movement towards the use of integrated reports within the strategic planning of sustainable actions. <\/span><\/p>\n

The goal is to make this type of report increasingly relevant, both for the board of directors and other employees, as well as for society and potential shareholders.<\/span><\/p>\n

The integrated report works as a verification tool, presenting in a joint and simplified way all the results of sustainable actions, both in the social, environmental and financial areas.<\/span><\/p>\n

It is important to emphasize that specific reports should not be discontinued. <\/span><\/p>\n

Prof. Nelson Carvalho, from FEA-USP, states that \u201c<\/span>Specific reports must continue to exist, but their data must be presented in a harmonious and coherent way<\/span><\/a>\u201c".<\/span><\/p>\n

The concept of integrated reporting was launched in 2013, proposed by <\/span>International Integrated Reporting Council<\/span><\/i><\/a> (IIRC). Its aim was to simplify and democratize business communication, <\/span>thus enriching the generation of business value<\/span><\/a>.<\/span><\/p>\n

To offer complete reports, both internally and to the external public, corporate sustainability uses several specific tools to measure results.<\/span><\/p>\n

How to measure the impact of sustainable actions<\/span><\/h2>\n

There are countless factors to be considered and monitored when it comes to sustainable actions, from a company or industry.<\/span><\/p>\n

Given its importance, pre-implementation planning is based on measurable data. This data will continue to be monitored even after the creation and implementation of sustainable policies.<\/span><\/p>\n

Social and environmental issues must be taken into account.<\/span>\u00a0Not only through the sustainable bias, but also on a monetary scale.<\/span><\/p>\n

Whether in terms of monitoring, analysis and reporting, or decision-making, the impact of these actions must be measured, predicting possible changes and investments.<\/span><\/p>\n

By measuring the impact of sustainable actions, the board is able to use the results obtained strategically.<\/span><\/p>\n

With these results in hand, they can provide complete data to marketing, shareholders and also society.<\/span><\/p>\n

To monitor and measure this data, tools are available, created specifically for corporate sustainability monitoring. These tools help companies measure and calculate the results obtained by sustainable actions and policies, in addition to allowing the creation of specific reports.<\/span><\/p>\n

The results obtained from monitoring allow us to prove the effectiveness of a business's sustainable measures in both quantitative and financial terms. This is done by calculating the ROI (return on investment) for a given action. This makes it possible to prove and create value through sustainable practices.<\/span><\/p>\n

Measurement tools<\/span><\/h3>\n

There are some tools that serve for global recognition and scope, which help in measuring data, results of actions and sustainable practices in companies.<\/span><\/p>\n

These tools issue integrated and differentiated measurable reports. This makes it possible to verify the results of adopting sustainable attitudes.<\/span><\/p>\n

There are several effects and benefits that investing in sustainable policies brings to a business. <\/span><\/p>\n

Such effects and benefits delivered through the reports show how sustainable actions will impact society around the company.<\/span><\/p>\n

Learn about some of these measurement tools:<\/span><\/p>\n