{"id":23065,"date":"2018-04-27T20:31:49","date_gmt":"2018-04-27T20:31:49","guid":{"rendered":"https:\/\/cebds.org\/noticia\/programa-michelin-ouro-verde-bahia-celebra-15-anos\/"},"modified":"2023-06-22T21:45:22","modified_gmt":"2023-06-22T21:45:22","slug":"programa-michelin-ouro-verde-bahia-celebra-15-anos","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/programa-michelin-ouro-verde-bahia-celebra-15-anos\/","title":{"rendered":"MICHELIN Ouro Verde Bahia Program celebrates 15 years"},"content":{"rendered":"<p>The launch of the Michelin Ouro Verde Bahia exhibition, on April 26 at Citt\u00e0 Am\u00e9rica, continues the celebrations for the program&#039;s 15th anniversary. There are 15 photos signed by Fabiano Veneza, which show how the initiative successfully proposes a balanced relationship between respect for the environment, social development and economic growth. Different dimensions of progress that connect and complement each other, being the soul and heart of the program.<\/p>\n<p>\u201cI am very proud of the results achieved in the 15 years of Michelin Ouro Verde Bahia, which fully incorporates Michelin\u2019s sustainable growth strategy. We are convinced that it is possible to combine environmental preservation and social development with economic progress,\u201d says Claire Dorland-Clauzel, Vice President of Brands and External Relations and member of the Michelin Group\u2019s Executive Board.<\/p>\n<p>Based on economic\/scientific, social and environmental axes, the program, which has made the production and commercialization of natural rubber viable in a responsible and sustainable manner, in addition to contributing to the development of rubber tree cultivation and to the increase in cocoa and banana production by family farmers in the region, works to protect and restore the Atlantic Forest, with the planting of more than 100 thousand trees and support for scientific research with the creation of the Center for Biodiversity Studies. Among its achievements are also the creation of the Pancada Grande Waterfall Park and the Michelin Ecological Reserve (REM), with more than three thousand hectares.<\/p>\n<p><a href=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/01-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/01-scaled.jpg\" class=\"alignleft wp-image-9571 size-large lazyload\" alt=\"\" width=\"1024\" height=\"683\"><noscript><img decoding=\"async\" class=\"alignleft wp-image-9571 size-large\" src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/01-scaled.jpg\" alt=\"\" width=\"1024\" height=\"683\"><\/noscript><\/a><\/p>\n<p>According to Nour Bouhassoun, president of Michelin South America, \u201cthe success of the program model has allowed it to expand beyond Michelin properties, reaching more than 50 municipalities in Bahia. Michelin Ouro Verde Bahia is a concrete example of Michelin\u2019s commitment to producing high-quality renewable resources, while promoting economic growth, social development and environmental protection.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/02-1-scaled.jpg\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/02-1-scaled.jpg\" class=\"aligncenter wp-image-9572 size-large lazyload\" alt=\"\" width=\"1024\" height=\"683\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9572 size-large\" src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/02-1-scaled.jpg\" alt=\"\" width=\"1024\" height=\"683\"><\/noscript><\/a> <a href=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/03-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/03-scaled.jpg\" class=\"aligncenter wp-image-9573 size-large lazyload\" alt=\"\" width=\"1024\" height=\"683\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9573 size-large\" src=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/03-scaled.jpg\" alt=\"\" width=\"1024\" height=\"683\"><\/noscript><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Exposi\u00e7\u00e3o de fotos d\u00e1 in\u00edcio \u00e0s comemora\u00e7\u00f5es de anivers\u00e1rio do programa, que \u00e9 uma das maiores iniciativas de desenvolvimento sustent\u00e1vel do Grupo Michelin no mundo<\/p>","protected":false},"featured_media":23066,"template":"","meta":{"_acf_changed":false},"categories":[],"class_list":["post-23065","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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