{"id":23478,"date":"2019-11-07T13:30:11","date_gmt":"2019-11-07T13:30:11","guid":{"rendered":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/"},"modified":"2023-06-23T15:22:58","modified_gmt":"2023-06-23T15:22:58","slug":"natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/","title":{"rendered":"Natura is the first cosmetics company to have a green patent"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.natura.com.br\/\" target=\"_blank\" rel=\"noopener\">Natura <\/a>is the first Brazilian cosmetics company to receive the Green Patent from the National Institute of Industrial Property (<a href=\"http:\/\/www.inpi.gov.br\/\" target=\"_blank\" rel=\"noopener\">INPI<\/a>). The patent came after the company developed a mechanism that uses waste from the Amazon as an input. According to Natura, the biomass that is obtained from the extraction of oil from oleaginous plants such as murumuru, andiroba and chestnut will be included in a new product, to be launched next year.<\/p>\n<p>\u201cIt is a great achievement related to the circular economy, as we have developed a technique for the full use of seeds from Brazilian biodiversity. What used to become fertilizer now generates an opportunity in another production chain\u201d, explains Roseli Mello, director of Innovation at Natura.<\/p>\n<p>Know more:\u00a0<a href=\"https:\/\/miriangasparin.com.br\/2019\/11\/natura-e-a-primeira-empresa-de-cosmeticos-do-brasil-a-conquistar-patente-verde\/\">https:\/\/miriangasparin.com.br\/2019\/11\/natura-e-a-primeira-empresa-de-cosmeticos-do-brasil-a-conquistar-patente-verde\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A Natura \u00e9 a primeira empresa brasileira de cosm\u00e9ticos a receber a Patente Verde do Instituto Nacional da Propriedade Industrial (INPI). A patente veio ap\u00f3s a empresa desenvolver um mecanismo que utiliza res\u00edduos da Amaz\u00f4nia como insumo . Segundo a Natura, a biomassa que \u00e9 obtida a partir da extra\u00e7\u00e3o de \u00f3leo de oleaginosas como [&hellip;]<\/p>\n","protected":false},"featured_media":24721,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-23478","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natura \u00e9 a primeira empresa de cosm\u00e9ticos a ter patente verde - CEBDS<\/title>\n<meta name=\"description\" content=\"Natura \u00e9 a primeira empresa brasileira de cosm\u00e9ticos a receber a Patente Verde do Instituto Nacional da Propriedade Industrial (INPI).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natura \u00e9 a primeira empresa de cosm\u00e9ticos a ter patente verde - CEBDS\" \/>\n<meta property=\"og:description\" content=\"Natura \u00e9 a primeira empresa brasileira de cosm\u00e9ticos a receber a Patente Verde do Instituto Nacional da Propriedade Industrial (INPI).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cebds.org\/en\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/\" \/>\n<meta property=\"og:site_name\" content=\"CEBDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/pt-pt.facebook.com\/CEBDSBR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T15:22:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png\" \/>\n\t<meta property=\"og:image:width\" content=\"661\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cebds\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/\",\"url\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/\",\"name\":\"Natura \u00e9 a primeira empresa de cosm\u00e9ticos a ter patente verde - CEBDS\",\"isPartOf\":{\"@id\":\"https:\/\/cebds.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png\",\"datePublished\":\"2019-11-07T13:30:11+00:00\",\"dateModified\":\"2023-06-23T15:22:58+00:00\",\"description\":\"Natura \u00e9 a primeira empresa brasileira de cosm\u00e9ticos a receber a Patente Verde do Instituto Nacional da Propriedade Industrial (INPI).\",\"breadcrumb\":{\"@id\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#primaryimage\",\"url\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png\",\"contentUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png\",\"width\":661,\"height\":377},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/cebds.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Natura \u00e9 a primeira empresa de cosm\u00e9ticos a ter patente verde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cebds.org\/#website\",\"url\":\"https:\/\/cebds.org\/\",\"name\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"description\":\"Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"publisher\":{\"@id\":\"https:\/\/cebds.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cebds.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cebds.org\/#organization\",\"name\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\",\"url\":\"https:\/\/cebds.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cebds.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\",\"contentUrl\":\"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png\",\"width\":1920,\"height\":1080,\"caption\":\"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel\"},\"image\":{\"@id\":\"https:\/\/cebds.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/pt-pt.facebook.com\/CEBDSBR\/\",\"https:\/\/x.com\/cebds\",\"https:\/\/www.linkedin.com\/company\/cebds-br\/?originalSubdomain=br\",\"https:\/\/www.instagram.com\/CEBDS_Sustentavel\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Natura is the first cosmetics company to have a green patent - CEBDS","description":"Natura is the first Brazilian cosmetics company to receive the Green Patent from the National Institute of Industrial Property (INPI).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cebds.org\/en\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/","og_locale":"en_US","og_type":"article","og_title":"Natura \u00e9 a primeira empresa de cosm\u00e9ticos a ter patente verde - CEBDS","og_description":"Natura \u00e9 a primeira empresa brasileira de cosm\u00e9ticos a receber a Patente Verde do Instituto Nacional da Propriedade Industrial (INPI).","og_url":"https:\/\/cebds.org\/en\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/","og_site_name":"CEBDS","article_publisher":"https:\/\/pt-pt.facebook.com\/CEBDSBR\/","article_modified_time":"2023-06-23T15:22:58+00:00","og_image":[{"width":661,"height":377,"url":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@cebds","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/","url":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/","name":"Natura is the first cosmetics company to have a green patent - CEBDS","isPartOf":{"@id":"https:\/\/cebds.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#primaryimage"},"image":{"@id":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#primaryimage"},"thumbnailUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png","datePublished":"2019-11-07T13:30:11+00:00","dateModified":"2023-06-23T15:22:58+00:00","description":"Natura is the first Brazilian cosmetics company to receive the Green Patent from the National Institute of Industrial Property (INPI).","breadcrumb":{"@id":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#primaryimage","url":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png","contentUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/cebds.org-natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde-natura.png","width":661,"height":377},{"@type":"BreadcrumbList","@id":"https:\/\/cebds.org\/noticia\/natura-e-a-primeira-empresa-de-cosmeticos-a-ter-patente-verde\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/cebds.org\/"},{"@type":"ListItem","position":2,"name":"Natura \u00e9 a primeira empresa de cosm\u00e9ticos a ter patente verde"}]},{"@type":"WebSite","@id":"https:\/\/cebds.org\/#website","url":"https:\/\/cebds.org\/","name":"CEBDS - Brazilian Business Council for Sustainable Development","description":"Brazilian Business Council for Sustainable Development","publisher":{"@id":"https:\/\/cebds.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cebds.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cebds.org\/#organization","name":"CEBDS - Brazilian Business Council for Sustainable Development","url":"https:\/\/cebds.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cebds.org\/#\/schema\/logo\/image\/","url":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","contentUrl":"https:\/\/cebds.org\/wp-content\/uploads\/2023\/06\/Logo-CEBDS.png","width":1920,"height":1080,"caption":"CEBDS - Conselho Empresarial Brasileiro para o Desenvolvimento Sustent\u00e1vel"},"image":{"@id":"https:\/\/cebds.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pt-pt.facebook.com\/CEBDSBR\/","https:\/\/x.com\/cebds","https:\/\/www.linkedin.com\/company\/cebds-br\/?originalSubdomain=br","https:\/\/www.instagram.com\/CEBDS_Sustentavel\/"]}]}},"_links":{"self":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/noticia\/23478"}],"collection":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/noticia"}],"about":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/types\/noticia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/media\/24721"}],"wp:attachment":[{"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/media?parent=23478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cebds.org\/en\/wp-json\/wp\/v2\/categories?post=23478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}