{"id":23535,"date":"2019-12-12T15:06:52","date_gmt":"2019-12-12T15:06:52","guid":{"rendered":"https:\/\/cebds.org\/noticia\/iniciativa-apresenta-projetos-sustentaveis-na-amazonia\/"},"modified":"2023-06-23T15:04:29","modified_gmt":"2023-06-23T15:04:29","slug":"iniciativa-apresenta-projetos-sustentaveis-na-amazonia","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/iniciativa-apresenta-projetos-sustentaveis-na-amazonia\/","title":{"rendered":"Initiative presents sustainable projects in the Amazon"},"content":{"rendered":"<p style=\"font-weight: 400;\">Producing and preserving are not antagonistic verbs. And generating a positive impact on local communities close to companies is a necessity. These are the basic premises that guide the Amaz\u00f4nia Poss\u00edvel initiative, which brings together institutions such as Coaliz\u00e3o Brasil, Clima, Florestas e Agricultura, CEBDS, Arapya\u00fa, Rede Brasil do Pacto Global, Instituto Ethos and Sistema B. To illustrate, the initiative promoted a debate in the\u00a0<em>Brazil Climate Action Hub<\/em>, from the Climate and Society Institute (iCS), at COP25. AmBev, Natura and Votorantim Cimentos presented cases that demonstrate the valorization of products in the Amazon and the generation of a value chain that directly impacts thousands of people in the region.<\/p>\n<p style=\"font-weight: 400;\">Another proposal of the Amaz\u00f4nia Poss\u00edvel initiative is to combat illegality. CEBDS president Marina Grossi emphasizes that it is necessary to separate the wheat from the chaff. \u201cWe need to differentiate between legal and illegal activities. Illegal activities must be combated with all the rigor of the law. But it is also important to highlight that there are good examples of responsible action that combines preservation and production and positively impacts society,\u201d she argues.<\/p>\n<p style=\"font-weight: 400;\">Co-facilitator of the Brazil, Climate, Forests and Agriculture Coalition, Andr\u00e9 Guimar\u00e3es, invited companies to join the initiative. \u201cThe Possible Amazon is a process under construction based on two pillars: no illegality and looking ahead. We need to build on past experiences to create new production processes that add value and build sustainable production chains, attracting investors and young entrepreneurs,\u201d he emphasized.<\/p>\n<p style=\"font-weight: 400;\">In a survey of 26 companies, the initiative mapped robust investments and job creation in the region. The companies operating in the Amazon operate, for the most part, in local development and forest economy themes.<\/p>\n<p style=\"font-weight: 400;\">During the event, the initiative launched a collaborative process to develop 10 business principles for sustainable operations in the Amazon. Proposals are available for contributions from companies and institutions until January 30. Comments can be made here. (Bit.ly\/AmazoniaPossible)<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Business initiatives<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Recently awarded the UN Climate Award, Natura is a company with outstanding performance in the Amazon. Sustainability manager Keyvan Macedo presented the Ekos project, which values local environmental assets and creates income-generating mechanisms for those he calls \u201cguardians of the forest\u201d. \u201cNatura buys almost a fifth of its inputs from the Amazon region and our goal is to reach 30%. Despite all the difficulties, which are not just logistical, we bring prosperity to more than 4,600 families and preserve 1.8 million hectares\u201d.<\/p>\n<p style=\"font-weight: 400;\">Keyvan also highlighted the importance of disruptive examples to overcome challenges. \u201cThere is a case that I always like to mention about collaboration. Even competing companies can come together to find solutions. One example comes from Ambev and Coca-Cola, who joined forces to facilitate the recycling of their packaging in the country.\u201d<\/p>\n<p style=\"font-weight: 400;\">With over 100 years of operations in the municipality of Mau\u00e9s, in the Amazon, also known as the land of guarana, Ambev consumes 100% of the fruit used in the production of Guaran\u00e1 Ant\u00e1rtica harvested in the city, with over 80% from local producers, who receive seedlings produced on a farm owned by the company itself. The Vice President of Sustainability, Rodrigo Figueiredo, highlights that, even preserving 80% of the farm, the production of the fruit grew by 140% in the last decade.<\/p>\n<p style=\"font-weight: 400;\">\u201cOur business benefits two thousand local families with 100% of manual work. We work with the community through social and training activities, sharing techniques. In addition, we distribute 50 thousand guarana seedlings to 150 families every year. The impact reverberates and, in two years, we have increased the income of local producers by 52%.\u201d<\/p>\n<p style=\"font-weight: 400;\">Based on the maxim \u201cfrom trash to treasure\u201d, Votorantim Cimentos creates value for a\u00e7a\u00ed, a fruit typical of the region. Composed of 80% of pit, previously discarded in quantities of over 300 thousand tons, a\u00e7a\u00ed was recognized for its caloric value in the company\u2019s ovens. The pit, processed in the region, replaces the coke that travels over 10 thousand kilometers to reach the Primavera unit in Par\u00e1. The use of the local product, in addition to reducing direct emissions, also reduces the gases emitted during transportation.<\/p>\n<p style=\"font-weight: 400;\">\u201cOne of the levers for reducing emissions in the cement sector is the replacement of fossil fuels. Today, 40% of energy in Primavera is supplied with a\u00e7a\u00ed bagasse. This year alone, we avoided emitting 117 thousand tons of carbon directly. If we add the indirect emissions, we avoided another 200 thousand tons of carbon in the atmosphere. A\u00e7a\u00ed is changing our history.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Produzir e preservar n\u00e3o s\u00e3o verbos antag\u00f4nicas. E gerar impacto positivo em comunidades locais pr\u00f3ximas \u00e0s empresas \u00e9 uma necessidade. Essas s\u00e3o as premissas b\u00e1sicas que orientam a iniciativa Amaz\u00f4nia Poss\u00edvel, que re\u00fane institui\u00e7\u00f5es como Coaliz\u00e3o Brasil, Clima, Florestas e Agricultura, CEBDS, Arapya\u00fa, Rede Brasil do Pacto Global, Instituto Ethos e Sistema B. Para ilustrar, [&hellip;]<\/p>\n","protected":false},"featured_media":24776,"template":"","meta":{"_acf_changed":false},"categories":[11,9],"class_list":["post-23535","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-amazonia","category-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Iniciativa apresenta projetos sustent\u00e1veis na Amaz\u00f4nia - CEBDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/iniciativa-apresenta-projetos-sustentaveis-na-amazonia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iniciativa apresenta projetos sustent\u00e1veis na Amaz\u00f4nia - CEBDS\" \/>\n<meta property=\"og:description\" content=\"Produzir e preservar n\u00e3o s\u00e3o verbos antag\u00f4nicas. E gerar impacto positivo em comunidades locais pr\u00f3ximas \u00e0s empresas \u00e9 uma necessidade. Essas s\u00e3o as premissas b\u00e1sicas que orientam a iniciativa Amaz\u00f4nia Poss\u00edvel, que re\u00fane institui\u00e7\u00f5es como Coaliz\u00e3o Brasil, Clima, Florestas e Agricultura, CEBDS, Arapya\u00fa, Rede Brasil do Pacto Global, Instituto Ethos e Sistema B. 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