{"id":23630,"date":"2020-03-03T11:00:15","date_gmt":"2020-03-03T11:00:15","guid":{"rendered":"https:\/\/cebds.org\/noticia\/philip-morris-brasil-leva-agrobiodiversidade-aos-produtores-de-tabaco\/"},"modified":"2023-06-23T14:24:41","modified_gmt":"2023-06-23T14:24:41","slug":"philip-morris-brasil-leva-agrobiodiversidade-aos-produtores-de-tabaco","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/philip-morris-brasil-leva-agrobiodiversidade-aos-produtores-de-tabaco\/","title":{"rendered":"Philip Morris Brazil brings agrobiodiversity to tobacco farmers"},"content":{"rendered":"<div align=\"center\"><\/div>\n<div>\u00a0Embrapa Clima Temperado, located in Pelotas\/RS, and\u00a0<strong>Philip Morris Brazil (PMB)<\/strong>\u00a0have joined forces to promote research, development and innovation to ensure that tobacco producers have a sustainable production model. More than five thousand small farmers in the three states of the Southern Region of Brazil are benefiting from the Au\u00e9ra program, a pioneering initiative for the protection of biodiversity within the scope of family rural production.<\/div>\n<p>The program, launched in October 2019, is aligned with the United Nations (UN) Sustainable Development Goals (SDGs). It is based on the concept of agrobiodiversity, which is associated with the relationships between humans, cultivated plants and the environment, with a positive impact on the conservation of natural resources, food security and sustainable development. The initiative involves carrying out a broad socio-environmental diagnosis of the tobacco-producing properties covered by the program, defining sustainability indicators to be monitored, providing training and an intervention and action plan aimed at recovering degraded areas and protecting biodiversity (fauna and flora) within the scope of family farming.<\/p>\n<h2><\/h2>\n<h2>Agrobiodiversity in five pillars<\/h2>\n<p>The program&#039;s actions are being implemented based on five pillars:<\/p>\n<h3>1) identification and characterization of opportunities for maintaining and strengthening agrobiodiversity;<\/h3>\n<h3>2) generation of databases, information and knowledge on the sustainability of rural properties;<\/h3>\n<h3>3) contribution to the food and nutritional security of tobacco-producing families;<\/h3>\n<h3>4) promoting the sustainability of properties, supported by the concept of environmental management; and<\/h3>\n<h3>5) generation of a sustainable production model for family farming.<\/h3>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Environmental certification<\/h2>\n<p>Throughout the development of the program, indicators of environmental quality, phytotechnical aspects and ecosystem services will be characterized and quantified, generating a database and information that may be used for future certification or environmental seal processes.<\/p>\n<p>\u201cWorking collaboratively with partner producers to preserve the environment is a key aspect of how we work on sustainability. Working alongside an institution like Embrapa Clima Temperado gives us the certainty that we are on the right path towards increasingly sustainable tobacco production, which values small properties and the work carried out by thousands of families in the Southern Region of Brazil,\u201d emphasizes Guatimozin Santos, Institutional Relations Manager at Philip Morris Brazil.<\/p>\n<div><\/div>\n<h2><\/h2>\n<h2><strong>Organic Fruit Gardens Project is renewed for 2020<\/strong><\/h2>\n<p>Another partnership between PMB and Embrapa Clima Temperado, the Organic Fruit Gardens Project, was renewed for 2020, ensuring the planting of at least 100 more gardens this year. The initiative, which in 2019 had already benefited another 100 families of rural producers in the Southern Region, prioritizes the principles of ecologically based agricultural production, addressing cultural, ethnic, environmental, food, economic and medicinal issues.<\/p>\n<p>With the support of PMB, in 2019, properties in 25 municipalities in Rio Grande do Sul, Santa Catarina and Paran\u00e1 were included in the program, through the distribution of fruit and vegetable seedlings, which are chosen based on their nutritional and medicinal characteristics, as well as their adaptation to the region&#039;s soil and climate.<\/p>\n<div>Those responsible for the properties where the gardens are planted, in addition to receiving seedlings, seeds and fertilizers, receive training in fertilization, irrigation, pest control, pruning and other knowledge necessary for satisfactory production. The species chosen bear fruit throughout the year and can be used both for family consumption and for the sale of surplus.\u00a0<em>in natura<\/em>\u00a0or processed.<\/div>\n<div><\/div>\n<div>The Organic Fruit Gardens Project is part of the Good Practices Platform for Sustainable Development, which is part of the cooperation program with the Food and Agriculture Organization of the United Nations (FAO), called the Brazil-FAO International Cooperation Program. This initiative seeks to share successful experiences related to human development combined with social, environmental and economic development.<\/div>\n<div><\/div>\n<div><\/div>\n<h2><\/h2>\n<h2><strong>About Philip Morris Brazil<\/strong><\/h2>\n<p>Affiliate of Philip Morris International (PMI) that is leading the transformation in the tobacco industry to create a smoke-free future and replace cigarettes with smoke-free products, for the benefit of adults who would otherwise smoke, society, the company and investors. A leader in the tobacco market, dedicated to the manufacture and sale of cigarettes, tobacco heating products, electronic devices and accessories, Philip Morris Brazil has been operating in the country for 45 years.<\/p>\n<div>\u00a0The company is leading an industry transformation to create a smoke-free future by replacing cigarettes with smoke-free alternatives that, while not risk-free, are a far better choice than continued smoking. With multidisciplinary development, state-of-the-art facilities and scientific evidence, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements, for the benefit of society, the company and its shareholders.<\/div>\n<p>PMI\u2019s new portfolio includes heated tobacco and nicotine-containing products. By the end of 2019, PMI estimated that approximately 9.7 million adult smokers worldwide would quit smoking and switch to its heated tobacco product, IQOS, currently available for sale in more than 50 markets. For more information, visit PMI\u2019s websites, PMIScience and\u00a0<a href=\"http:\/\/www.pmi.com\/markets\/brazil\/pt\/science-and-innovation\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.pmi.com\/markets\/brazil\/pt\/science-and-innovation&amp;source=gmail&amp;ust=1583245798961000&amp;usg=AFQjCNFuMUHYNzhbepgdPb39etRRgDTJRA\">www.pmi.com\/mar kets\/brazil\/pt\/science-and-<wbr \/>innovation<\/a>\u00a0.<\/p>\n<div><\/div>\n<h2><\/h2>\n<h2><strong>About Embrapa Temperate Climate<\/strong><\/h2>\n<div>The Temperate Climate Agricultural Research Center is one of Embrapa&#039;s 43 units and has a long history of research into the temperate climate region of Brazil. Since the mid-20th century, researchers from a wide range of specialties have been generating technologies for the southern region of the country. Its main areas of activity include natural resources, the environment, grains, fruit growing, oilseeds, livestock systems with an emphasis on cattle, and family-based agriculture.<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0A Embrapa Clima Temperado, localizada em Pelotas\/RS, e a\u00a0Philip Morris Brasil (PMB)\u00a0se uniram em prol da\u00a0pesquisa, do desenvolvimento e da inova\u00e7\u00e3o, para garantir aos produtores de tabaco um modelo de produ\u00e7\u00e3o sustent\u00e1vel. Mais de cinco mil pequenos agricultores nos tr\u00eas estados da Regi\u00e3o Sul do Brasil est\u00e3o sendo beneficiados pelo programa Au\u00e9ra, iniciativa pioneira para [&hellip;]<\/p>\n","protected":false},"featured_media":24866,"template":"","meta":{"_acf_changed":false},"categories":[10],"class_list":["post-23630","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-biodiversidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philip Morris Brasil leva agrobiodiversidade aos produtores - CEBDS<\/title>\n<meta name=\"description\" content=\"Com foco na agrobiodiversidade, empresa aplica pesquisa, tecnologia e inova\u00e7\u00e3o na promo\u00e7\u00e3o do desenvolvimento sustent\u00e1vel dos fumicultores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/philip-morris-brasil-leva-agrobiodiversidade-aos-produtores-de-tabaco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philip Morris Brasil leva agrobiodiversidade aos produtores - 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