{"id":23697,"date":"2020-05-20T18:00:38","date_gmt":"2020-05-20T18:00:38","guid":{"rendered":"https:\/\/cebds.org\/noticia\/cebds-lanca-nova-edicao-do-guia-de-comunicacao-e-sustentabilidade\/"},"modified":"2023-06-23T15:04:19","modified_gmt":"2023-06-23T15:04:19","slug":"cebds-lanca-nova-edicao-do-guia-de-comunicacao-e-sustentabilidade","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/cebds-lanca-nova-edicao-do-guia-de-comunicacao-e-sustentabilidade\/","title":{"rendered":"CEBDS launches new edition of the Communication and Sustainability Guide"},"content":{"rendered":"<p><strong>Communication is necessary!<\/strong>\u00a0Parodying the Portuguese poet Fernando Pessoa, we get to the heart of sustainability communication! The double interpretation of the word \u201cpreciso\u201d (need), found in the original verse, is maintained here. Communication is necessary, but it requires precision. It is no different with sustainability communication. In times of more attentive and engaged consumers, it is sustainability that ensures that the organization continues to exist over time, because it is what guarantees the social license to operate.<\/p>\n<p>In this scenario, sustainability and reputation are inseparable, a message already understood by 84% of the companies participating in the survey for the new edition of\u00a0<strong>Communication and Sustainability Guide<\/strong>, from the Brazilian Business Council for Sustainable Development (CEBDS). The publication will be launched in a series of\u00a0<em>webinars<\/em>\u00a0between June 8th and 10th, at 10am.<\/p>\n<p>The Communication and Sustainability Guide is sponsored by Toyota, BRK Ambiental, CBA, Diversa, Ecolab, Heineken, Michelin, Eletrobras and the Federal Government, and supported by Aberje, Whow!, Lupa and WayCarbon.<\/p>\n<h2><strong>Check out the webinar schedule below!<\/strong><\/h2>\n<p><strong>08\/06 \u2013 Communication of Causes \u2013\u00a0<a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZEkcuusqTwvH90Z4I5itLaAzE3kYS06-MC3\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/us02web.zoom.us\/meeting\/register\/tZEkcuusqTwvH90Z4I5itLaAzE3kYS06-MC3&amp;source=gmail&amp;ust=1590083316288000&amp;usg=AFQjCNEDdCk6W7s1BZ6Q7q2Fsuerz3yTug\">ENROLLMENT<\/a><\/strong><\/p>\n<p>Communicating causes means humanizing information to captivate different audiences, putting relevant issues on society\u2019s agenda, mobilizing and influencing decision-makers with the aim of transforming social, cultural, economic and environmental reality. Given the scenario we are experiencing, with the COVID-19 epidemic, sustainability communication may go unnoticed. In this context, how can we communicate in a way that raises awareness among different audiences?<\/p>\n<p>OPENING: Marina Grossi, President of CEBDS, and Paulo Nassar, President of Aberje<\/p>\n<p>PRESENTATION OF THE GUIDE: Kelly Lima, CEBDS Communications Manager<\/p>\n<p>THEME GUIDANCE: Germana Moura, Director of Approach Communication<\/p>\n<p><strong>DEBATE<\/strong><\/p>\n<p>Juliana Calsa \u2013 Communications Manager at BRK Ambiental<\/p>\n<p>Ornella Guzzo \u2013 Senior Sustainability Manager at Heineken Brazil<\/p>\n<p>Ricardo Voltolini \u2013 Sustainable Idea<\/p>\n<p>Silvana Gontijo \u2013 Planetapontocom<\/p>\n<p>MODERATION: Fl\u00e1via Oliveira, columnist for the newspaper O Globo<\/p>\n<p>&nbsp;<\/p>\n<p><strong>09\/06 \u2013 Resilience and Innovation \u2013\u00a0<a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZ0pcuGpqzIqGdZowSNH--19_J1Fm8OPS4j0\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/us02web.zoom.us\/meeting\/register\/tZ0pcuGpqzIqGdZowSNH--19_J1Fm8OPS4j0&amp;source=gmail&amp;ust=1590083316288000&amp;usg=AFQjCNGP0l0s6eADOpjclCqdEqateIEuOQ\">ENROLLMENT<\/a><\/strong><\/p>\n<p>The COVID-19 pandemic has demonstrated the importance of corporate communication for engaging and updating target audiences. At the same time, the recovery on more sustainable bases is gaining momentum among experts, companies and the media. What changes in sustainability communication post-pandemic? What are the challenges and opportunities in communicating sustainability in this scenario? How can innovation and more direct communication intensified on social media during the quarantine period be incorporated into daily practices in communication areas?<\/p>\n<p>OPENING: Marina Grossi, President of CEBDS, and Aberje<\/p>\n<p>INSPIRATIONAL SPEECH \u2013 Laura Albuquerque \u2013 WayCarbon<\/p>\n<p>THEME GUIDANCE: Karla de Melo \u2013 Mint<\/p>\n<p><strong>DEBATE<\/strong><\/p>\n<p>Viviane Mansi \u2013 Regional Director of Communications and Sustainability at Toyota and President of the Toyota Foundation of Brazil<\/p>\n<p>Andr\u00e9ia Coutinho \u2013 Communications Coordinator at the Climate and Society Institute<\/p>\n<p>Orson Ledezma \u2013 CEO of Ecolab<\/p>\n<p>Agostinho Vieira \u2013 Collaborate Project<\/p>\n<p>MODERATION: Ana Carolina Amaral, reporter for the newspaper Folha de S\u00e3o Paulo<\/p>\n<p>&nbsp;<\/p>\n<p><strong>10\/06 \u2013 Risk and Reputation \u2013\u00a0<a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZYoc-ugrTovGNQfxCcxzlIXT9mU7m5T076u\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/us02web.zoom.us\/meeting\/register\/tZYoc-ugrTovGNQfxCcxzlIXT9mU7m5T076u&amp;source=gmail&amp;ust=1590083316288000&amp;usg=AFQjCNGeKicNnMq_CWlPmUNk3N7QXiGF4A\">ENROLLMENT<\/a><\/strong><\/p>\n<p>Sustainability communication faces, in the era of social networks and\u00a0<em>fake news<\/em>, new challenges. Reputation management and monitoring the risks to which a company is exposed constitute one of the greatest corporate challenges today. In this context, transparent and engaged communication is essential to minimize risks to the brand&#039;s reputation and mobilize the company&#039;s target audience.<\/p>\n<p>Closing: Marina Grossi, President of CEBDS, and Aberje<\/p>\n<p>THEME ORIENTATION: Tatiana Maia Lins, founder of Makemake<\/p>\n<p><strong>DEBATE<\/strong><\/p>\n<p>Glauce Ferman \u2013 Michelin South America Brand and Communications Director<\/p>\n<p>Lucia Casasanta \u2013 Director of Governance, Risks and Compliance at Eletrobras<\/p>\n<p>Leandro Faria \u2013 CBA Sustainability Manager<\/p>\n<p>Sonia Favaretto, Journalist and SDG Pioneer for the UN Global Compact<\/p>\n<p>MODERATION: Kelly Lima, CEBDS Communications Manager<\/p>","protected":false},"excerpt":{"rendered":"<p>Comunicar \u00e9 preciso!\u00a0Parodiando o poeta portugu\u00eas Fernando Pessoa, entramos na t\u00f4nica da comunica\u00e7\u00e3o da sustentabilidade! A dupla interpreta\u00e7\u00e3o da palavra \u201cpreciso\u201d, encontrada no verso original, \u00e9 mantida aqui. Comunicar \u00e9 necess\u00e1rio, mas requer precis\u00e3o. Com a comunica\u00e7\u00e3o da sustentabilidade n\u00e3o \u00e9 diferente. Em tempos de consumidores mais atentos e engajados, \u00e9 a sustentabilidade que garante [&hellip;]<\/p>\n","protected":false},"featured_media":24930,"template":"","meta":{"_acf_changed":false},"categories":[9,36],"class_list":["post-23697","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-clima","category-institucional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CEBDS lan\u00e7a nova edi\u00e7\u00e3o do Guia de Comunica\u00e7\u00e3o e Sustentabilidade - CEBDS<\/title>\n<meta name=\"description\" content=\"Em tempos de consumidores mais atentos e engajados, \u00e9 a sustentabilidade que garante que a organiza\u00e7\u00e3o continue existindo ao longo do tempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/cebds-lanca-nova-edicao-do-guia-de-comunicacao-e-sustentabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEBDS lan\u00e7a nova edi\u00e7\u00e3o do Guia de Comunica\u00e7\u00e3o e Sustentabilidade - 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