{"id":23719,"date":"2020-06-05T11:00:59","date_gmt":"2020-06-05T11:00:59","guid":{"rendered":"https:\/\/cebds.org\/noticia\/dia-mundial-do-meio-ambiente-coca-cola-reforca-compromisso-com-a-sustentabilidade\/"},"modified":"2023-06-23T15:04:17","modified_gmt":"2023-06-23T15:04:17","slug":"dia-mundial-do-meio-ambiente-coca-cola-reforca-compromisso-com-a-sustentabilidade","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/dia-mundial-do-meio-ambiente-coca-cola-reforca-compromisso-com-a-sustentabilidade\/","title":{"rendered":"World Environment Day: Coca-Cola reinforces commitment to sustainability"},"content":{"rendered":"

\u201cWhen everything goes back to normal, taking care of the world will also be the new normal\u201d, this is the message of the new Coca-Cola Brasil film signed by W Mccann for World Environment Day. In light of the pandemic, the date celebrated this Friday (June 5) takes on a new look. The low human activity in recent months has generated a series of consequences and impacts, but, with regard to the environment, some momentary changes have been positive. The digital campaign, broadcast on Coca-Cola Brasil's proprietary channels, reinforces that it is time for change but that the commitment to the environment must be permanent.<\/p>\n

\u201cAlthough these are difficult times, we need to look at the lesson that nature leaves us in this pandemic and reaffirm our commitment to environmental conservation. Environmental issues must be faced by everyone, with collaborative and long-term actions, seeking a true and lasting legacy of positive impact on the planet\u201d, says Andr\u00e9a Mota, director of sustainability at Coca-Cola Brazil.<\/p>\n

As examples of hope, the campaign shows the reduction of air pollution in S\u00e3o Paulo, the arrival of baby turtles at sea and the return of fauna to large cities, taking advantage of human confinement. The piece also reinforces the global commitment to, by 2030, collect, reuse or recycle the equivalent of 100% from its product packaging across the planet. This is the World Without Waste vision \u2013 in Portuguese, World Without Waste. The ambitious goal established will not change, even in the face of the COVID-19 scenario.<\/p>\n

Water is another priority topic for Coca-Cola Brazil, which is why the company has environmental conservation, reforestation and access to water programs. In partnership with 17 organizations, Coca-Cola Brasil guaranteed, in three years, water access and treatment in more than 349 low-income rural communities in eight states, directly benefiting around 110 thousand people.<\/p>\n

According to Andr\u00e9a, the importance of social and environmental purposes in companies was already growing around the world, but the pandemic made the relevance of playing a transformative role in society even more evident. \u201cI believe it is an opportunity for sustainability work to help build the new world we want,\u201d he says.<\/p>\n

Coca-Cola Brasil and its system of manufacturers have been working on several fronts in society, with its most constant partners, to contribute to the fight against coronavirus. Coca-Cola Brasil, its nine manufacturing groups (plus Le\u00e3o Alimentos e Bebidas and Verde Campo), and the Coca-Cola Brazil Institute, which make up the Coca-Cola Brazil System, allocated R$ 45 million to the plan to combat the pandemic. To find out more about the actions, visit:\u00a0https:\/\/www.cocacolabrasil.com.br\/<\/a><\/p>\n

 <\/p>\n

\u00a0<\/b>DATASHEET:<\/b>\u00a0<\/b><\/p>\n

Agency: WMcCann Rio<\/b><\/p>\n

Client: Coca-Cola Brazil<\/p>\n

Product: Institutional<\/p>\n

Campaign name: Environment<\/p>\n

CEO: Hugo Rodrigues<\/p>\n

CCO: Kevin Zung<\/p>\n

Executive VP and General Director of WMcCann Rio: Marcio Borges<\/p>\n

CSO: Renata Bokel<\/p>\n

Creative direction: Ricardo Weitsman<\/p>\n

Associate Creative Director: Felipe Gomes and Jo\u00e3o Resende<\/p>\n

Creation: Ricardo Weitsman and Felipe Gomes<\/p>\n

Planning: Luiza Portella, Jorge Gloss and Pedro Osti<\/p>\n

WMcCann Rio customer service: Ana Paula Perdig\u00e3o and B\u00e1rbara Sant'anna<\/p>\n

VP of Media: Andr\u00e9 Fran\u00e7a<\/p>\n

Media: Elton Baesso, Lorena Dias, Bruno Mendes and Guillermo Perret<\/p>\n

BI: Geisy Panisset, Ingrid Barros and Miguel Masuet<\/p>\n

VP of Production: Tato Bono<\/p>\n

RTV: Bianca Repsold, Mariana Veronez and Fernanda Pinheiro<\/p>\n

Film producer: SquarePixel Filmes<\/p>\n

Director: Raphael Dias<\/p>\n

Executive Production: Raphael Dias and Aramis Barros<\/p>\n

Motion and Editing Artist: Diogo Brozoski<\/p>\n

Service: Raphael Dias<\/p>\n

Film completion: Marcelo Vidal<\/p>\n

Sound Producer: Nova Onda<\/p>\n

Musical Production and Sound Design: Passarinho and Raphael Bessa<\/p>\n

Composer: Teco Fuchs<\/p>\n

Mixing: Raphael Bessa<\/p>\n

Service: Renata Lima<\/p>\n

Art Buyer: Bianca Repsold, Mariana Veronez and Fernanda Pinheiro<\/p>\n

Projects: Erika Casal and Felipe Ribeiro<\/p>\n

Public Relations: Kerena Neves and Bruna Ramos<\/p>\n

Client approval: Andrea Mota, Frederico Mitchell, Fernanda Von Kriiger and Monique Oliveira<\/p>\n

 <\/p>\n

About Coca-Cola Brazil<\/b><\/p>\n

The Coca-Cola Brazil System operates in nine segments \u2014 soft drinks, juices, dairy products, vegetable drinks, water, special waters, coconut water, sports drinks and teas \u2014 with a line of more than 200 products, including regular flavors and sugar-free versions or low-calorie. Composed of nine groups of franchised manufacturers, the Instituto Coca-Cola Brasil, Mais Verde Campo and the partnership with Le\u00e3o Alimentos e Bebidas, the System directly employs 57.1 thousand employees, generating around 600 thousand indirect jobs. The company is investing in innovation to expand its portfolio and achieve the objective of helping to collect and recycle the equivalent of 100% of its packaging by 2030. Coca-Cola Brasil works to offer more and more options with less added sugar and to encourage initiatives that improve the economic and social development of the communities where it operates.<\/p>\n

TEXTUAL COMMUNICATION<\/b><\/p>\n

Maura Peres \u2013\u00a0mauraperes@textual.com.br<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u201cQuando tudo voltar ao normal, que cuidar do mundo tamb\u00e9m seja o novo normal\u201d, essa \u00e9 mensagem do novo filme da Coca-Cola Brasil assinada pela W Mccann para o Dia Mundial do Meio Ambiente. Diante da pandemia, a data celebrada nesta sexta-feira\u00a0(5 de junho) ganha um novo olhar. A baixa atividade humana dos \u00faltimos meses […]<\/p>\n","protected":false},"featured_media":24953,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-23719","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-clima"],"acf":[],"yoast_head":"\nDia Mundial do Meio Ambiente: Coca-cola refor\u00e7a compromisso com a sustentabilidade - CEBDS<\/title>\n<meta name=\"description\" content=\"\u201cQuando tudo voltar ao normal, que cuidar do mundo tamb\u00e9m seja o novo normal\u201d, essa \u00e9 mensagem da Coca-Cola Brasil para o Dia Mundial do Meio Ambiente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/dia-mundial-do-meio-ambiente-coca-cola-reforca-compromisso-com-a-sustentabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dia Mundial do Meio Ambiente: Coca-cola refor\u00e7a compromisso com a sustentabilidade - 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