{"id":23723,"date":"2020-06-08T20:48:11","date_gmt":"2020-06-08T20:48:11","guid":{"rendered":"https:\/\/cebds.org\/noticia\/transparencia-de-dados-e-informacoes-e-chave-para-dar-credibilidade-as-narrativas\/"},"modified":"2023-06-23T15:41:42","modified_gmt":"2023-06-23T15:41:42","slug":"transparencia-de-dados-e-informacoes-e-chave-para-dar-credibilidade-as-narrativas","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/transparencia-de-dados-e-informacoes-e-chave-para-dar-credibilidade-as-narrativas\/","title":{"rendered":"Transparency of data and information is key to giving credibility to narratives"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Experts highlight the importance of the new CEBDS Guide aimed at journalists and advertisers on sustainability<\/span><\/i><\/p>\n<p><b>Rio de Janeiro, June 8, 2020 \u2013 <\/b><span style=\"font-weight: 400;\">Transparency of data and information \u2013 especially regarding negative impacts and risks in their operations \u2013 is a key attribute to lend credibility to organizations\u2019 sustainability narratives. This was the main point highlighted by the panelists at the Communication of Causes webinar, held today by the Brazilian Business Council for Sustainable Development (CEBDS), which marked the launch of the new CEBDS Communication and Sustainability Guide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFirst, the sustainability narrative must look within the organizations themselves. And Communication is strategic to promote internal engagement in relation to sustainability guidelines,\u201d said Marina Grossi, president of CEBDS, at the opening of the webinar. On the other hand, external communication is essential for building reputation with stakeholders, customers, suppliers, governments, associations and others. \u201cCommunication of sustainability reveals that the company is increasingly the essence and extension of the territory where it is located,\u201d said Paulo Nassar, CEO of Aberje (Brazilian Association of Business Communication).<\/span><\/p>\n<p><iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/PF6vDTmnWSY\"  width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In this context, 10 years after its first edition, the new Guide found that companies still have difficulty communicating their actions for and in sustainability in a practical, systematic and clich\u00e9-free way. When asked what score they would give, on a scale of 0 to 100, to how much they believe in companies&#039; sustainability narratives, the journalists who responded to the survey that served as the basis for the new CEBDS Communication and Sustainability Guide gave an average score of 43.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere is a clear mismatch between current business strategies aligned with the sustainability agenda and the journalistic coverage of business, when most journalists are unaware of what the SDGs (Sustainable Development Goals) are and what they are, for example,\u201d explained Kelly Lima, Communications Manager at CEBDS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the part of companies, there are several <\/span><i><span style=\"font-weight: 400;\">cases<\/span><\/i><span style=\"font-weight: 400;\"> companies that are at the forefront of this agenda, presenting good practices and occupying a space of reference by example. \u201cWe are living in a historic moment and we need to be sensitive to the issues that afflict society. In this sense, empathy must be at the center of communication actions with purpose\u201d, said Germana Moura, partner at Approach Comunica\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leading the debate, journalist Fl\u00e1via Oliveira, columnist for the newspaper O Globo and Globonews, said that more than ever it is necessary to include sustainability as a broader concept in journalistic coverage. \u201cThe pandemic has shifted the focus to the short term, to the emergency. But it is essential that these principles guide the post-pandemic restructuring processes,\u201d she commented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participant in the debate, Juliana Calsa, Communications Manager at BRK Ambiental, described the project carried out by the sanitation company with a focus on women: <\/span><a href=\"http:\/\/www.mulheresesaneamento.com.br\"><span style=\"font-weight: 400;\">www.mulheresesanamento.com.br<\/span><\/a><span style=\"font-weight: 400;\">. \u201cToday, there are 15 million people in Brazil who do not have the basic means of washing their hands,\u201d warned Juliana. Meanwhile, Heineken Brazil\u2019s Senior Sustainability Manager, Ornella Guzzo, presented the company\u2019s communication and engagement project focused on youth behavior and the consumption of alcoholic beverages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the corporate vision, the webinar was attended by journalists Ricardo Voltolini, from the Ideia Sustent\u00e1vel platform, and Silvana Gontijo, from Planetapontocom. \u201cPeople want more from companies than just services and products. They have to have a purpose, they have to include sustainability in the management, strategy and culture of the company\u201d, highlighted Voltolini. \u201cIt is essential to have empathy, to think about the real meaning of being human with each other. Only then will causes become real proposals for transformation\u201d, stated Silvana.<\/span><\/p>\n<p><b>Upcoming agendas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The next webinar will take place this Tuesday (9), from 10 am to 11:30 am, and will be about Resilience and Innovation in Communication. The last one in the series will be held on Wednesday (10), and will discuss Risk and Reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Communication and Sustainability Guide is sponsored by Toyota, BRK Ambiental, CBA, Diversa, Ecolab, Heineken, Michelin, Eletrobras and the Federal Government, and supported by Aberje, Ag\u00eancia Lupa, Projeto Colabora and WayCarbon.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>SERVICE: <\/b><a href=\"https:\/\/cebds.org\/en\/cebds-lanca-nova-edicao-do-guia-de-comunicacao-e-sustentabilidade\/#.XtZeXGhKjIV\"><b>full schedule<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>09\/06 \u2013 Resilience and Innovation \u2013 <\/b><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZ0pcuGpqzIqGdZowSNH--19_J1Fm8OPS4j0\"><b>ENROLLMENT<\/b><\/a><\/p>\n<p><b>OPENING:<\/b><span style=\"font-weight: 400;\"> Marina Grossi, President of CEBDS, and Aberje<\/span><\/p>\n<p><b>INSPIRATIONAL SPEECH: <\/b><span style=\"font-weight: 400;\">Laura Albuquerque, WayCarbon<\/span><\/p>\n<p><b>THEME ORIENTATION:<\/b><span style=\"font-weight: 400;\"> Karla Melo, Mint<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>DEBATE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Viviane Mansi \u2013 Regional Director of Communications and Sustainability at Toyota and President of the Toyota Foundation of Brazil<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andr\u00e9ia Coutinho \u2013 Communications Coordinator at the Climate and Society Institute<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Orson Ledezma \u2013 CEO of Ecolab<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agostinho Vieira \u2013 Collaborate Project<\/span><\/p>\n<p><b>MODERATION: Ana Carolina Amaral, journalist from Folha de S. Paulo<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>10\/06 \u2013 Risk and Reputation \u2013 <\/b><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZYoc-ugrTovGNQfxCcxzlIXT9mU7m5T076u\"><b>ENROLLMENT<\/b><\/a><\/p>\n<p><b>THEME ORIENTATION:<\/b><span style=\"font-weight: 400;\"> Tatiana Maia Lins, founder of Makemake<\/span><\/p>\n<p><b>CLOSING:<\/b><span style=\"font-weight: 400;\"> Marina Grossi, president of CEBDS, and Aberje<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>DEBATE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Glauce Ferman \u2013 Michelin South America Brand and Communications Director<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucia Casasanta \u2013 Director of Governance, Risks and Compliance at Eletrobras<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leandro Faria \u2013 CBA Sustainability Manager<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonia Favaretto, Journalist and SDG Pioneer for the UN Global Compact<\/span><\/p>\n<p><b>MODERATOR: Gilberto Scofield, Director of Ag\u00eancia Lupa<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ABOUT CEBDS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Brazilian Business Council for Sustainable Development (CEBDS) is a non-profit civil association that promotes sustainable development through coordination with governments and civil society, in addition to disseminating the most current concepts and practices on the topic. Founded in 1997, it brings together around 60 of the largest business groups in the country, responsible for more than 1 million direct jobs. Represents the network of <\/span><i><span style=\"font-weight: 400;\">World Business Council for Sustainable Development (WBCSD)<\/span><\/i><span style=\"font-weight: 400;\">, which has almost 60 national and regional councils in 36 countries and 22 industrial sectors, as well as 200 business groups operating on all continents. More information: <\/span><a href=\"https:\/\/cebds.org\/en\/\"><span style=\"font-weight: 400;\">https:\/\/cebds.org\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>PRESS CONTACTS<\/b><\/p>\n<p><a href=\"mailto:eduardonunes@altercomunicacao.com.br\"><span style=\"font-weight: 400;\">eduardonunes@altercomunicacao.com.br<\/span><\/a><span style=\"font-weight: 400;\"> | +55 21 99864.4245\u00a0<\/span><\/p>\n<p><b>Eduardo Nunes<\/b><\/p>\n<p><a href=\"mailto:debora@altercomunicacao.com.br\"><span style=\"font-weight: 400;\">debora@altercomunicacao.com.br<\/span><\/a><span style=\"font-weight: 400;\"> | +55 21 98751-4902<\/span><\/p>\n<p><b>Deborah Rolando<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Especialistas destacam a import\u00e2ncia do novo Guia CEBDS voltado para jornalistas e publicit\u00e1rios sobre sustentabilidade Rio de Janeiro, 8 de junho de 2020 \u2013 A transpar\u00eancia de dados e informa\u00e7\u00f5es \u2013 em especial dos impactos negativos e de riscos em suas opera\u00e7\u00f5es \u2013 \u00e9 um atributo-chave para conferir credibilidade \u00e0s narrativas de sustentabilidade das organiza\u00e7\u00f5es. [&hellip;]<\/p>\n","protected":false},"featured_media":24957,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-23723","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transpar\u00eancia de dados e informa\u00e7\u00f5es \u00e9 chave para dar credibilidade \u00e0s narrativas - CEBDS<\/title>\n<meta name=\"description\" content=\"Especialistas destacam a import\u00e2ncia do novo Guia CEBDS voltado para jornalistas e publicit\u00e1rios sobre sustentabilidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/transparencia-de-dados-e-informacoes-e-chave-para-dar-credibilidade-as-narrativas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transpar\u00eancia de dados e informa\u00e7\u00f5es \u00e9 chave para dar credibilidade \u00e0s narrativas - 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