CEBDS launches Communication and Sustainability Guide and promotes the last debate in the webinar series\u00a0<\/i><\/b><\/p>\n
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Rio de Janeiro, June 10, 2020<\/b> \u2013 The constant monitoring of social networks and the emergence of more engaged consumers has changed the way companies relate to their stakeholders. Starting with the understanding of who their stakeholders are. <\/span>stakeholders<\/span><\/i> and the means of promoting effective communication that allows managing risks and aligning practices and discourse. The theme is one of the highlights of the Communication and Sustainability Guide, launched by CEBDS. The publication is available for <\/span>download<\/span><\/a> free.<\/span><\/p>\n \u201cThinking about reputation at this time is much more challenging, since companies\u2019 stakeholders are more diverse. This moment of restructuring imposed by the pandemic makes it clear that companies\u2019 accountability does not only concern shareholders, but society in general. And communication is essential to produce this dialogue. It is important to remember that sustainability has never led anyone to the position of CEO, but it has already taken some from their positions, precisely because they do not understand the fundamental function of the social license to operate,\u201d stated the president of CEBDS, Marina Grossi.<\/span><\/p>\n