{"id":23773,"date":"2020-08-05T22:17:20","date_gmt":"2020-08-05T22:17:20","guid":{"rendered":"https:\/\/cebds.org\/noticia\/desigualdade-social-e-principal-desafio-para-cidades-mais-inclusivas\/"},"modified":"2023-06-23T15:11:13","modified_gmt":"2023-06-23T15:11:13","slug":"desigualdade-social-e-principal-desafio-para-cidades-mais-inclusivas","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/desigualdade-social-e-principal-desafio-para-cidades-mais-inclusivas\/","title":{"rendered":"Social inequality is the main challenge for more inclusive cities"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Business and civil society leaders said this Wednesday, in a webinar from the CEBDS ReVision 2050 series, that it is essential to reduce inequalities now to build fairer and more inclusive cities in the future<\/span><\/i><\/p>\n<p><b>Rio de Janeiro, August 5, 2020 \u2013 <\/b><span style=\"font-weight: 400;\">The enormous social and economic inequality in Brazil gained differentiated evidence in the context of the coronavirus pandemic and, therefore, requires an immediate joint effort from all segments to make cities more inclusive and socially fair in the perspective of 2050. In summary, this was the main message from the participants of the last meeting in the series of eight webinars of the Revision 2050 project, held by the Brazilian Business Council for Sustainable Development (CEBDS).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou can\u2019t just think about growth. The key word here is to seek prosperity\u201d, said Marina Grossi, president of CEBDS, who moderated the debate on Cities. For the president of CUFA Global, Preto Zez\u00e9, the challenge is immediate. \u201cSome issues are challenging right now. And inequality is at its core. Today, there are 15 million unemployed and we are approaching 100,000 deaths from Covid-19. There is a lot of talk about post-pandemic, but for me it is now-pandemic. There needs to be a social protection program now, urgently,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With 15 million people living in favelas today in Brazil, Zez\u00e9 noted that 40% of them have difficulty accessing regular use of water and soap. \u201cSome of these people who are in these territories do not have the right to social isolation for reasons of basic infrastructure and housing. In the favela, we are already experts in the minimum state\u201d, added the president of CUFA Global. According to him, the ideal would be to seek a new look and a new perspective in the face of the challenges that arise. \u201cI don\u2019t want to go back to normal because normal was enormous indifference in the face of so many historically rooted tragic things,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The president of the Toyota Foundation, Viviane Mansi, also sees urgency in implementing a more inclusive agenda for cities. In her view, it is necessary to make spaces public for everyone. \u201cAnd this needs to come long before 2050. Ultimately, the pandemic came to demonstrate that we will only be successful if our ecosystem is for everyone. If I have a small merchant going bankrupt, the big chains also suffer. If I expand the consumption base, it is possible to lower the price and everyone is successful. So, we have to push for an increasingly inclusive agenda. This requires more listening and dialogue skills. It is a complex challenge that requires discipline\u201d, said Viviane.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The president of Vedacit, Marcos Bicudo, highlighted that Covid-19 has accentuated these inequalities. For him, the private sector must be the protagonist in reorienting this agenda, towards a fairer, cleaner and more inclusive economy. \u201cThe company needs to stop thinking about generating results and start generating value. This transition from the private sector to capitalism <\/span><i><span style=\"font-weight: 400;\">stakeholders<\/span><\/i><span style=\"font-weight: 400;\"> (publics of interest), within a systemic vision, for the generation of shared value is the foundation for this reorientation\u201d, commented the Vedacit executive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the context of companies, the executive secretary of the <\/span><b>ICLEI<\/b><span style=\"font-weight: 400;\"> South America, Rodrigo de Oliveira Perp\u00e9tuo, highlighted the importance of looking at production chains. \u201cWe can influence purchasing dynamics. Look for suppliers that are closest to the line of action and that adopt sustainability criteria. Hiring processes are powerful instruments for social inclusion and valuing diversity\u201d, suggested Perp\u00e9tuo, also highlighting the ethical issue as a guiding principle for all organizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the enormous challenges, the president of CUFA Global also highlighted advances in the public agenda, such as the debate around a basic income, which started at R$ 200.00 and was raised to R$ 600.00; the creation of a Basic Income Parliamentary Front, recently formed to guarantee social protection; the postponement of ENEM and the STF&#039;s decision to prevent police actions in favela territories. \u201cThere is a space for the public agenda. There is a sensitivity towards companies. And there is a renewal of society\u2019s engagement\u201d, concluded Preto Zez\u00e9. \u201cGuys, in the favela we are a doctor in difficulties, a post-doctor in tragedies and we have a PHD in everything bad that happens. What has to be new now is what we can do to turn this game around because we don\u2019t even have the privilege of crying\u201d, he concluded.<\/span><\/p>\n<p><b>ABOUT CEBDS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Brazilian Business Council for Sustainable Development (CEBDS) is a non-profit civil association that promotes sustainable development through articulation with governments and civil society, in addition to disseminating the most current concepts and practices on the subject. Founded in 1997, it brings together around 60 of the largest business groups in the country, responsible for more than 1 million direct jobs. It represents in Brazil the network of the World Business Council for Sustainable Development (WBCSD), which has almost 60 national and regional councils in 36 countries and 22 industrial sectors, in addition to 200 business groups that operate in all continents. More information:<\/span><a href=\"https:\/\/cebds.org\/en\/\"><span style=\"font-weight: 400;\"> https:\/\/cebds.org\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>PRESS CONTACTS<\/b><\/p>\n<p><b>Eduardo Nunes \u2013 <\/b><span style=\"font-weight: 400;\">eduardonunes@altercomunicacao.com.br<\/span><span style=\"font-weight: 400;\"> | +55 21 99864.4245\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Lideran\u00e7as de empresas e da sociedade civil disseram nesta quarta-feira, em webinar da s\u00e9rie ReVis\u00e3o 2050, do CEBDS, que \u00e9 essencial reduzir as desigualdades desde j\u00e1 para construir cidades mais justas e inclusivas no futuro Rio de Janeiro, 05 de agosto de 2020 \u2013 A enorme desigualdade social e econ\u00f4mica no Brasil ganhou uma evid\u00eancia [&hellip;]<\/p>\n","protected":false},"featured_media":25003,"template":"","meta":{"_acf_changed":false},"categories":[12],"class_list":["post-23773","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-impacto-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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