Focused on increasing the use of raw materials in its commercial materials, Ambev has just placed around 11 thousand racks (product display pieces in stores) and 45 thousand baskets of returnable bottles produced with recycled 100% plastic. The initiative aims to reduce plastic waste generated not only in the packaging of the company's products, but also in trade materials. With the expansion, more than 90% of the plastic racks purchased by Ambev in 2020 are now 100% recycled, compared to 5% in 2019, the year of the project's pilot phase.<\/p>\n
Considering all the plastic technological innovation projects, developed together with partner companies that are driven by the same objective as the company, more than 100 tons of recycled 100% plastic were produced and placed on the streets throughout Brazil this year. Another example is SKOL's more than 3,000 recycled 100% plastic tables, as well as more than 14,000 chairs, which for safety and stability reasons, are made with 70% recycled material. All commercial items produced carry the Ambev sustainable material seal. The racks are from the Brahma Duplo Malte and Bohemia brands, and the baskets are from all of the company's returnable bottle brands.<\/p>","protected":false},"excerpt":{"rendered":"
Focada em aumentar o uso de mat\u00e9ria-prima em seus materiais comerciais, a Ambev acaba de colocar em supermercados e estabelecimentos de todo o Pa\u00eds cerca de 11 mil racks (pe\u00e7as de exposi\u00e7\u00e3o dos produtos em lojas) e 45 mil cestos de garrafas retorn\u00e1veis produzidos com pl\u00e1stico 100% reciclado. A iniciativa tem como objetivo reduzir os […]<\/p>\n","protected":false},"featured_media":25015,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-23785","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-clima"],"acf":[],"yoast_head":"\n