{"id":23830,"date":"2020-11-05T21:31:05","date_gmt":"2020-11-05T21:31:05","guid":{"rendered":"https:\/\/cebds.org\/noticia\/amazonia-em-pauta\/"},"modified":"2023-06-23T14:18:07","modified_gmt":"2023-06-23T14:18:07","slug":"amazonia-em-pauta","status":"publish","type":"noticia","link":"https:\/\/cebds.org\/en\/noticia\/amazonia-em-pauta\/","title":{"rendered":"Amazon on the agenda\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How can the business sector help protect the Amazon and contribute to its development, considering that the region is suffering from the second worst October in the last ten years due to fires and has seen an increase of almost 35% in illegal deforestation in one year? To discuss the problem and think about solutions, Marina Grossi, president of the Brazilian Business Council for Sustainable Development (CEBDS); Marcelo Thom\u00e9, coordinator of the World Forum Amaz\u00f4nia+21; Joanita Maestri Karoleski, president of the JBS Fund for the Amazon; and Susy Yoshimura, director of Sustainability and Compliance at GPA, participated this Tuesday (10\/3) in a webinar hosted by B\u00fassola, the digital platform of Exame magazine. The debate was moderated by B\u00fassola&#039;s director, Rafael Lisb\u00f4a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marcelo Thom\u00e9 opened the debate by emphasizing the importance of valuing social aspects in this journey: \u201cThe economic agenda needs to move forward together, only then will we preserve the biome. Hence the importance of the dialogue process between governments, companies, academia, civil society, and NGOs. This is how we will find a path to the development of sustainable businesses. And what\u2019s more: land that has no owner is where the illicit activities take place. The state holds the responsibility.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marina Grossi, president of CEBDS, explained the advantages that Brazil has in the post-pandemic recovery, with a greener, low-carbon economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have made a major move in defense of the Amazon rainforest together with the business sector, and there is no turning back from this path. Sustainability is above the law and allows companies to have greater longevity, because they become more resilient, incorporate social and environmental aspects and allow for a long-term vision. This movement, which began as a statement, has grown and become an agenda in defense of sustainable development. As Candido Bracher, CEO of Ita\u00fa, said, we need to turn the page on illegal deforestation just as we turned the page on inflation. We have excellent business initiatives in the Amazon, but we need to go further.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The president of CEBDS highlighted some initiatives by associates linked to the region: \u201cWe have many examples, such as the historic work of Natura, which manages to obtain five times more profit from a standing tree than if it were cut down for illegal exploitation. Coca-Cola, also our associate, generates 11 thousand jobs and half of the guarana used by the company comes from family farming in 12 municipalities in the Amazon, in addition to being the only beverage company with certified guarana from Amazonas. Alcoa, in Juruti, in the west of Par\u00e1, shows that it is possible to have a business with economic and sustainable development in the Amazon region. The company has established partnerships with the government and society and developed a proposal for a sustainable development model and created the Sustainable Juruti Fund (Funjus). Alcoa has invested more than R$9.5 million in public infrastructure for health, sanitation, education, social assistance, security and justice in initiatives by the Alcoa Institute and Alcoa Foundation in Juruti and the region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to these, Ambev, one of the coordinators of the Call for Business of the Partners for the Amazon Platform (PPA), received 201 applications for the Call for Business last year. This call is aimed at entrepreneurs, startups, organizations, community-based businesses, networks of people\/collectives, institutions and early-stage companies focused on the conservation of the forest and natural resources, the valorization of biodiversity and sustainable development in the Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMost of the guarana used by Ambev comes from local micro-producers in the Amazon. Every year, the company provides more than 40,000 guarana seedlings free of charge to around 2,000 local micro-producers. In addition, the families that produce the fruit receive support and training in sustainable management from company technicians. Ambev also founded the Guaran\u00e1 Alliance of Mau\u00e9s, which provides training in sustainable techniques, greater inclusion of women and young people, and also promotes the articulation of parents, government and teachers in the development and monitoring of school curricula.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Votorantim Cimentos, in turn, saw an interesting opportunity where everyone previously saw a problem: the disposal of a\u00e7a\u00ed seeds. \u201cApproximately 80% of the a\u00e7a\u00ed mass is made up of seeds, and they end up being discarded throughout the production chain. We are talking about 800 thousand tons of fruit seeds generated in the state of Par\u00e1 alone without proper disposal, generating a huge environmental liability. Votorantim Cimentos developed a new process to replace coke, which is a petroleum-derived fuel, with a\u00e7a\u00ed seeds, and the company\u2019s factory, Primavera, processed 70 thousand tons of a\u00e7a\u00ed seeds, saving 30 thousand tons of coke per year. This initiative alone led to a reduction in CO2 emissions of 75 thousand tons\/year (direct emissions). And more than 150 thousand tons\/year of CO2 equivalent were avoided as a result of changing the final destination of the seeds.\u201d<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Como o setor empresarial pode ajudar a proteger a Amaz\u00f4nia e contribuir para seu desenvolvimento, levando em conta que a regi\u00e3o sofre com o segundo pior outubro dos \u00faltimos dez anos com queimadas e teve aumento em um ano de quase 35% em desmatamento ilegal? Para debater o problema e pensar em solu\u00e7\u00f5es, Marina Grossi, [&hellip;]<\/p>\n","protected":false},"featured_media":25061,"template":"","meta":{"_acf_changed":false},"categories":[11],"class_list":["post-23830","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","category-amazonia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amaz\u00f4nia em pauta\u00a0 - CEBDS<\/title>\n<meta name=\"description\" content=\"Como o setor empresarial pode ajudar a proteger a Amaz\u00f4nia e contribuir para seu desenvolvimento?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/noticia\/amazonia-em-pauta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amaz\u00f4nia em pauta\u00a0 - 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