{"id":4777,"date":"2015-08-25T16:00:33","date_gmt":"2015-08-25T16:00:33","guid":{"rendered":"http:\/\/cebds.org\/?post_type=publicacoes&#038;p=4777"},"modified":"2023-06-23T15:54:40","modified_gmt":"2023-06-23T15:54:40","slug":"guia-de-sustentabilidade-marketing","status":"publish","type":"publicacoes","link":"https:\/\/cebds.org\/en\/publicacoes\/guia-de-sustentabilidade-marketing\/","title":{"rendered":"Sustainability Guide \u2013 Marketing"},"content":{"rendered":"<h2>The Sustainability Guide for Companies \u2013 Marketing is part of the series How to Insert Sustainability into your Processes.<\/h2>\n<p>In this volume, ways will be presented to support the department to become more sustainable, considering its transversality and relationship channel with all of the corporation&#039;s stakeholders, especially clients and consumers.<\/p>\n<p>Fundamental in the process of selling products and services and in the customer&#039;s understanding of the company&#039;s positioning in the society in which it operates, the department is decisive in adopting sustainability as a strategic guideline for a corporation in an organic way.<\/p>\n<p>Discover the other guides in the series: <a href=\"http:\/\/cebds.org\/en\/publicacoes\/como-inserir-sustentabilidade-em-seus-processos-gestao-de-pessoas\/#.Vd9KY5ezl6N\">People management<\/a>, <a href=\"http:\/\/cebds.org\/en\/publicacoes\/como-inserir-sustentabilidade-em-seus-processos-financas\/#.Vd9Kv5ezl6N\">Finance and<\/a> <a href=\"http:\/\/cebds.org\/en\/publicacoes\/guias-de-sustentabilidade-inovacao\/#.Vd9LFpezl6N\">Innovation<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fundamental in the process of selling products and services and in the customer&#039;s understanding of the company&#039;s positioning in the society in which it operates, the department is decisive in adopting sustainability as a strategic guideline for a corporation in an organic way.<\/p>","protected":false},"featured_media":21335,"template":"","meta":{"_acf_changed":false},"categories":[9],"class_list":["post-4777","publicacoes","type-publicacoes","status-publish","has-post-thumbnail","hentry","category-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guia de Sustentabilidade em processos | Marketing - CEBDS<\/title>\n<meta name=\"description\" content=\"O Guia integra a s\u00e9rie Como Inserir a Sustentabilidade em seus Processos. O volume prop\u00f5e pr\u00e1ticas de marketing sustent\u00e1vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cebds.org\/en\/publicacoes\/guia-de-sustentabilidade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia de Sustentabilidade em processos | Marketing - CEBDS\" \/>\n<meta property=\"og:description\" content=\"O Guia integra a s\u00e9rie Como Inserir a Sustentabilidade em seus Processos. 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