The publication presents a new business model based on greater use of products, greater efficiency in the use of natural resources and adequate waste disposal
As part of the celebrations for Conscious Consumption Day, the Brazilian Business Council for Sustainable Development (CEBDS) launched this Tuesday (15) the e-book “Breaking Walls: Circular Economy”. The publication is the unfolding of the debate promoted by CEBDS, with the support of WeWork, sponsorship of Nespresso, and shares of braskem It is Votorantim Cimentos. The meeting was part of the Breaking Walls series of events. Experts discussed various aspects of the Circular Economy, from design, design and manufacturing, to transportation, use, reintegration into the production process and awareness of the relationship between human beings and raw materials and waste. In addition to a summary of the debates, the publication includes tips for implementing the circular economy and company cases.
The challenges and opportunities of implementing the new economy in the Brazilian scenario are addressed in the publication. For Ana Carolina Szklo, director of Technical Development at CEBDS, “in Brazil we are faced with some obstacles. Today, for example, reusing certain materials is more expensive than using raw raw materials. We need to identify the problem: is it logistics, regulation? What is it? And this is one of the roles of CEBDS. Understand, together with companies, how we can act together to generate the most positive incentive to move forward in relation to this and other important issues”.
Claudia Leite, Sustainability Director at Nespresso, explains: “Sustainability must be at the heart of the business. We prioritize clean transportation and invest in reverse logistics to minimize the impact of capsules. But it is necessary for the consumer to do their part, giving the correct destination to the waste arising from their consumption”. The e-book “Breaking Walls: Circular Economy” is available for download on CEBDS website along with other publications that also address the topic.
About CEBDS
CEBDS is a non-profit civil association that promotes sustainable development in companies operating in Brazil, through coordination with governments and civil society, in addition to disseminating the most current concepts and practices on the subject. The institution was founded in 1997 by a group of large Brazilian businesspeople aware of the changes and opportunities that sustainability brought, mainly after Rio 92. Today it brings together around 60 of the largest business groups in the country, with revenue equivalent to around 45% of GDP and responsible for more than 1 million direct jobs. It represents the World Business Council for Sustainable Development (WBCSD) network in Brazil, which has almost 60 national and regional councils in 36 countries, operating in 22 industrial sectors, in addition to 200 business groups operating on all continents.
About Breaking Walls
Quebrando Muros is a CEBDS project that seeks to present business initiatives to civil society that contribute to sustainable development. Addressing topics of interest to civil society and with great coverage within companies, the project in its latest editions addressed diversity, inclusion and gender equity within companies. The full debates are available at facebook.com/CEBDSBR
