The initiative will benefit around 680 entities from Mesa Brasil SESC and CUFA (Central Única das Favelas), which will allocate the bread to people living in vulnerable communities
June, 2020 – Ambev and Bimbo Brasil, a leading bakery company, announce that they are producing 540,000 slices of bread to donate to vulnerable communities in the cities of São Paulo, Rio de Janeiro, Brasília and Gravataí-RS, where the two companies have factories. The quantity will be enough to benefit 680 organizations, in addition to CUFA (Central Única das Favelas). The raw material for the production of the bread will be the barley malt used in Ambev’s production process.
The initiative will use barley malt supplied by Ambev as one of the ingredients to produce 540,000 slices of cereal bread that will be donated to families in the communities.
The goal of the partnership is to help people who are experiencing difficulties due to social isolation and to reduce the economic effects of COVID-19. “We believe that it is part of our responsibility to look at our business and think about how we can help society in this critical moment that we are experiencing,” says Carla Crippa, VP of Relations with Society at Ambev.
“We believe that by joining forces with companies we can bring many benefits to the population and help combat this pandemic. Our focus as a global food company is to invest in initiatives that make a difference in the lives of those who need it most at this time,” concludes Alfonso Argudín Álvarez, CEO of Bimbo Brasil.
The donation will be made from June 22nd through the Mesa Brasil SESC food bank for the cities of São Paulo, Brasília and Gravataí-RS and CUFA, in the city of Rio de Janeiro.
