The Vedacit Institute supports several initiatives that are contributing to society during this period of crisis. Divided into three areas: household and individual health, humanitarian aid, and ensuring income generation and socio-environmental impact, all actions are carried out by partners who already work together and share the same purpose.
In terms of home and personal health, the goal is to ensure the health of the home and thereby mitigate the possibility of people and their families seeking care from the Unified Health System (SUS) or healthcare centers, risking contamination with the virus or increasing the burden on hospitals and health centers. Within this context, the Institute is developing an internal initiative to renovate the homes of some employees, which were identified as unsanitary in a survey conducted last year.
Externally, the Institute has been working with social businesses such as Moradigna and Vivenda, which renovate low-income housing, to support their interventions in the communities where they operate. While the resumption of renovation-related activities is pending, as they are following the guidelines of the World Health Organization (WHO) and keeping their professionals in social isolation, the Institute is contributing to Vivenda's fundraising campaign for Bloco do Beco, which is donating basic food baskets and hygiene kits in Jardim Ibirapuera, São Paulo. With Moradigna, the support is for the creation of kits for the virtual self-renovation of homes for families in the far east of São Paulo.
In humanitarian aid, support is provided through donations of basic food baskets, hygiene kits, and drinking water, made by partner organizations. Habitat for Humanity reached the goal of the campaign "Don't spread the virus, #SpreadSolidarity," a crowdfunding campaign to support 2,000 families in 20 communities across 8 states. It is a national mobilization to guarantee food and hygiene in the homes of those living in situations of social vulnerability. The delivery of the kits is already underway.
Similarly, the Institute also allocated resources to AMIS (Morumbi Association for Social Integration) in São Paulo, and to CECOP (Community Center of the Central Baptist Church of Paripe) in Salvador (BA). Both are partner organizations of the Coletivo Jovem, a program of the Coca-Cola Brazil Institute that has the support of the Vedacit Institute in these regions. In the northern zone of the São Paulo capital, in joint action with the Center Norte Institute, donations were made to a community located on Zaki Narchi Avenue. In the same region, in Vila Nova Cachoeirinha, 1,000 basic food baskets and hygiene items will be distributed to families in the community.
The "Vôlei do Bem" (Volleyball for Good) initiative, a partnership between Vedacit Vôlei Guarulhos and the Vedacit Institute, donated 1.8 tons of food to four institutions in Guarulhos, benefiting approximately 380 families in situations of social vulnerability.
In the final area, guaranteeing income generation and socio-environmental impact, an initiative is underway for entrepreneurs of social impact businesses from the periphery and other vulnerable groups affected by the crisis.
The Vedacit Institute understands that it is crucial to guarantee financial support so that entrepreneurs can keep their businesses afloat, preventing them from becoming part of the bankruptcy and unemployment statistics in the coming months, as well as continuing to promote a positive socio-environmental impact. Therefore, it is supporting the Volta por Cima emergency fund, an initiative of Artemísia in partnership with Banco Pérola and ANIP – Articuladora de Negócios de Impacto de Periferia (Articulator of Impact Businesses in the Periphery). The proposal aims to support 50 peripheral businesses, with a direct impact on the peripheries and vulnerable populations, from the ANIP and Artemísia accelerated portfolio, granting credit with zero interest and a six-month grace period.
Actions like this ensure that the legacy of these initiatives remains alive and resilient to crises like the current one.
About the Vedacit Institute – http://www.institutovedacit.org.br
The Vedacit Institute connects Vedacit's business activities with social investments. Its aim is to contribute to building Cities of the Future, encouraging the empowerment of society, improving the quality of life for the population, and fostering integration between people, housing, and urban spaces.
Their lines of action are divided into: Creative Cities – with cultural projects that provide greater occupation and interaction with public spaces, stimulating reflection and the protagonism of the population in solving local problems; Smart Cities – contributing to the training of young people with alternative work and entrepreneurship opportunities; and Sustainable Cities – with investments in social businesses and sports projects that promote the improvement of quality of life and well-being.
The Vedacit Institute is responsible for the Future of Cities Portal, created to inform and stimulate a diverse and constructive discussion about the broad universe encompassed by the concept of "City." Access it here: www.futurodascidades.com.br.
About Vedacit
www.vedacit.com.br – 0800-833-2248
A leader in the waterproofing market and high-tech products for the construction industry, the Vedacit It presents innovative solutions and connects with Brazilian families by offering practical and efficient solutions for everyday use. With 84 years of experience, the company elevates waterproofing to a more modern level, staying closer to the needs of its consumers.
With over 100 products in its lines of waterproofing materials, structural repair materials, and concrete additives, developed in its own laboratory using cutting-edge technology, the company offers solutions tailored to different needs. Its products can be found in more than 50,000 points of sale.
A truly national company, Vedacit has three manufacturing plants, two in São Paulo – the capital and a new plant in Itatiba – and one in Salvador, supplying all regions of Brazil. It also has four large regional offices strategically located throughout the country.
