The launch of the Michelin Ouro Verde Bahia exhibition, on April 26 at Città América, continues the celebrations for the program's 15th anniversary. There are 15 photos signed by Fabiano Veneza, which show how the initiative successfully proposes a balanced relationship between respect for the environment, social development and economic growth. Different dimensions of progress that connect and complement each other, being the soul and heart of the program.

“I am very proud of the results achieved in the 15 years of Michelin Ouro Verde Bahia, which fully incorporates Michelin’s sustainable growth strategy. We are convinced that it is possible to combine environmental preservation and social development with economic progress,” says Claire Dorland-Clauzel, Vice President of Brands and External Relations and member of the Michelin Group’s Executive Board.

Based on economic/scientific, social and environmental axes, the program, which has made the production and commercialization of natural rubber viable in a responsible and sustainable manner, in addition to contributing to the development of rubber tree cultivation and to the increase in cocoa and banana production by family farmers in the region, works to protect and restore the Atlantic Forest, with the planting of more than 100 thousand trees and support for scientific research with the creation of the Center for Biodiversity Studies. Among its achievements are also the creation of the Pancada Grande Waterfall Park and the Michelin Ecological Reserve (REM), with more than three thousand hectares.

According to Nour Bouhassoun, president of Michelin South America, “the success of the program model has allowed it to expand beyond Michelin properties, reaching more than 50 municipalities in Bahia. Michelin Ouro Verde Bahia is a concrete example of Michelin’s commitment to producing high-quality renewable resources, while promoting economic growth, social development and environmental protection.”