To the publications attract attention with lies that everyone would like to be true
April 1st is known nationwide as the day to play pranks on friends. Taking advantage of the date, the Brazilian Business Council for Sustainable Development (CEBDS) is launching a campaign on social media with lies that everyone would like to be true. The pranks address topics such as global warming, sanitation and gender equality.
In good humor, the Council lists news that would be good to read in the newspapers. The reality, however, is still far from representing good results. “Recent studies indicate that the temperature increase will exceed 2.5º C by 2100. In addition, the lack of sanitation is a public health issue, which directly affects the economy. And we still have a long way to go to achieve gender equality,” explained Marina Grossi, president of CEBDS.
The topics are part of the priority sustainability themes defended by member companies in the CEBDS Agenda for a Sustainable Country and in the organization's Leaders Council. To learn more about the proposals presented to the Federal Government, access www.cebds.org
