The company is also launching the “Compra Solidária” movement, inviting society to contribute. For every R$ 1.00 donated, the company will double the amount and increase the number of families served.
The Carrefour Brasil Group today announced the donation of R$1.4T15 million in basic food baskets to help feed families who are most vulnerable in this pandemic scenario. In addition to donating direct resources, the company is also starting a major solidarity movement, which involves raising funds from employees, customers, suppliers and institutional partners, thus increasing the number of people supported at this time. The campaign has a partnership with renowned NGOs that work on humanitarian causes and will be responsible for distributing the donations in a serious and equitable manner.
To this end, the “Compra Solidária” movement was launched today, in which, for every R$ 1.00 donated by customers and employees, the Carrefour Brasil Group will double the amount raised. Donations can be made safely through the website – www.comprasolidaria.carrefour.com.br. Customers who visit Carrefour stores can choose to make their contribution directly at the checkout. All the money raised through this initiative will be donated to food vouchers, ranging from R$$ 80 to R$$ 100, for organizations that support people and families in socially vulnerable situations. Atacadão stores are also participating in the initiative and will all be prepared to receive donations of non-perishable food and hygiene items.
“As one of the largest private companies in the country, we have a very important social role to play in this scenario caused by the pandemic. Millions of people have lost their income and it is essential that the private sector contributes effectively to minimize these impacts and allow everyone to have access to food,” says Stéphane Engelhard, vice president of Institutional Relations at Grupo Carrefour Brasil. “In addition to the direct donation from Grupo Carrefour Brasil, we took advantage of our mobilization capacity and organized a major campaign, involving our employees, industries, civil society and NGOs, aiming to join forces and benefit the largest possible number of people,” he adds.
To make this initiative possible, Grupo Carrefour Brasil is partnering with NGOs that specialize in helping families in situations of social vulnerability. This network of organizations will be responsible for mapping the communities that will benefit and organizing the distribution of food vouchers in several states across the country.
Since the beginning of social isolation in the country, the Carrefour Brasil Group has donated R$1.4T2.5 million in basic food baskets and protective masks, which were sent on an emergency basis to the states of São Paulo, Rio de Janeiro and Pernambuco. The company also supports the social project #Máscaras Solidárias, which aims to generate income for women in situations of social vulnerability, through the production and sale of protective masks made of fabric. The company has committed to purchasing a batch of 40,000 masks, which will be given to employees in its stores.
