The study, produced by the Croma Insights Institute in partnership with the online research firm Toluna, indicates that Itaú, Ambev, and Magazine Luiza are the most remembered brands during the pandemic. The survey lists the most mentioned brands in 9,080 interviews conducted with Brazilian consumers between February 19 and April 29, 2020.
According to the survey, Banco Itaú ranked first due to its "social and entrepreneurial performance." Ambev ranked second, "due to the production and donation of hand sanitizer to public hospitals." Magazine Luiza rounds out the top three most-remembered companies, according to Croma, "for its employment initiatives for the self-employed through the expansion of resellers, in addition to donations of respiratory equipment to public hospitals." Santander, Natura, O Boticário, Bradesco, Nestlé, Americanas, and Casas Bahia round out the top 10 most-remembered companies.
