Gender inequality is one of the most persistent human rights violations. Seeking to contribute to a more egalitarian reality, Grupo Boticário is involved with #ODS. Learn more at #ForABetterWorld
In a company like Grupo Boticário, with a feminine soul, whose history is deeply connected to female entrepreneurship, with a force of direct and indirect employees composed mostly of women, one of the most systematic and consistent initiatives is the Goal 5: “Achieve gender equality and empower all women and girls”.
To contribute to the conversation about gender equality, Grupo Boticário believes it's time to talk to men. Together with UN Women, the website Papo de Homem, and other partners, in 2016 we conducted a study on how men can participate in dialogue and actions toward gender equality. After interviewing more than 20,000 people across Brazil and from different social classes, we wanted to deeply understand men's role in society and how they perceive the influence of gender issues. This initiative led to the documentary. “Do We Need to Talk to Men? A Journey to Gender Equality”.
The material features interviews and testimonies from scholars, experts, and citizens about the stereotypes present in society and how they impede gender equality. It's an invitation to take a fresh look at machismo and encourage more dialogue between men and women about imposed cultural standards. We believe there needs to be dialogue among everyone so we can evolve toward a more egalitarian society.
In addition to the documentary, our commitment to women's empowerment has made us signatories of the Women's Empowerment Principles, created by UN Women and we were recognized at the WEPS Award.
The results of our actions and the recognition we've received from women's empowerment initiatives show us that the path we're taking is part of a larger journey, with expanded benefits, inspiring us to pursue this more consistently. But we don't stop at this goal.
We have other initiatives related to Quality Education, Climate Change, Clean Water, and Sanitation, among others, clear examples of how beauty can transform individual lives, thus transforming the world around us. The inspiration for these initiatives comes from our purpose and is aligned with our values. We believe that, as a group composed of more than 9,000 direct and 33,000 indirect employees, with over 4,000 points of sale in Brazil and operations abroad, we play an important role in transforming the environments in which we operate and positively influencing our stakeholders.
How about you also start thinking about women's empowerment as one of the ways to develop a new society and contribute to this discussion on sexism? Join us, watch the video, share it on your social media, and fuel this debate!
