A Philip Morris Brazil (PMB), a CEBDS member, is the first company in the country to receive certification EQUAL – SALARY, for paying men and women equally for equivalent work. The international and independent recognition, made by the Swiss organization Equal Salary Foundation, consolidates the company's commitment to policies and practices that value gender equality.
“For us, in PMB, diversity and inclusion go beyond speech. We are committed to building an inclusive and diverse culture that respects and values every employee equally,” he says. Manuel Chinchilla, president of Philip Morris Brazil. “When we live in a society where women earn on average 23% less than men who perform the same role, it is our obligation to do something about it,” he emphasizes.
Communication to the market about the certification was on 26/2, in São Paulo, during a round table with the participation of the manager for the Principles of Economic Empowerment of UN Women, Adriana Carvalho, the entrepreneur and speaker Lais Trajan, the Director of Performance and Remuneration at Banco Santander, Germanuela de Abreu, Sodexo's Senior Compensation Manager, Ronaldo Nobrega, the People & Culture Director at Philip Morris Brazil, Karen Ramirez, the leading Diversity partner at PwC Brazil, Marcelo Cioffi, and the district deputy and creator of the #Ligadelas platform, Julia Lucy.
All over the world, the Philip Morris International is undergoing a major transformation of its business, investing in science and technology for a smoke-free world, based on the development of reduced risk products (RRPs), which are better alternatives than cigarettes, as they do not involve burning tobacco, which is the main cause of smoking-related diseases.
The unprecedented certification obtained by PMB contributes even more to this important moment of transformation for the company, both in the formation and retention of inclusive and diverse teams, essential for the current moment of innovation.
To obtain the seal, the PMB underwent a qualitative audit of the company's commitment to equal pay principles, employee perceptions of this issue, and Human Resources policies and practices to identify potential gender blind spots and recommend actions to mitigate them. The certification process thus helps identify areas for improvement and supports efforts to address the challenge of eliminating potential gender gaps.
The audit was conducted by PwC, which is a partner of the Equal Salary Foundation in certifying companies that promote pay equity worldwide. “Companies that seek certification enable effective inclusion by offering equal opportunities for men and women,” says Marcelo Cioffi, PwC Brazil’s leading diversity partner.
Work against gender inequality
Differences in the labor market are still large throughout the world. The Gender Gap Report, published in December by World Economic Forum, pointed out that it will still take 202 years for economic inequalities, including wage inequalities, between men and women to be completely eliminated. In Brazil, according to the Brazilian Institute of Geography and Statistics (IBGE), women earn, on average, 76.5% of men's income.
Thus, the EQUAL-SALARY certification, received by PMB, puts the company at the forefront of the best policies regarding diversity and reinforces the company's main objective. Philip Morris International to become an inclusive and gender-balanced workplace. Today, women hold 42% of all management roles at PMB and the company is on track to achieve its global target of 45% by 2019.
For the founder and CEO of the EQUAL-SALARY Foundation, Véronique Goy Veenhuys, the PMB can be proud of the certification, which places it at the forefront of the rigorous and independent EQUAL-SALARY methodology in Brazil. “While today we still cannot take equal pay for equivalent work for granted, the commitment of companies like PMB is a positive step on the journey towards global pay equality and contributes to the broader challenge of reducing the gender pay gap.”
For the Philip Morris Brazil (PMB), organizations with diverse teams and an inclusive culture are more innovative and successful. That is why the topic of inclusion and diversity is so relevant to the company, forming part of its values and behaviors expected of all employees.
About Philip Morris Brazil
An affiliate of Philip Morris International (PMI), a leading tobacco company dedicated to the manufacture and sale of cigarettes, tobacco heating products, electronic devices and accessories, Philip Morris Brazil has been operating in Brazil since 1973. The company is leading a transformation in the sector to create a smoke-free future, replacing cigarettes with smoke-free alternatives that, although not risk-free, are a much better choice than continuing to smoke. With multidisciplinary development areas, state-of-the-art facilities and scientific evidence, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements, for the benefit of society, the company and its shareholders. PMI's new portfolio includes heated tobacco and e-cigs containing nicotine. PMI estimates that as of December 31, 2018, approximately 6.6 million adult smokers worldwide have already quit smoking and switched to using their heated tobacco product, IQOS, which is currently available for sale in 44 markets. For more information, visit the websites of PMI, PMIScience It is www.pmi.com/markets/brazil/pt/science-and-innovation.
About the EQUAL SALARY Foundation
The EQUAL-SALARY Foundation is an independent, non-profit foundation whose aim is to provide companies with a seal that guarantees equal pay for male and female employees. Developed in 2005 in collaboration with the University of Geneva, the EQUAL-SALARY certification has been financially supported by the Swiss Confederation through the Federal Office for Equality. Today, it offers companies an effective way to verify their pay policy, thanks to a statistical analysis combined with a qualitative audit. This procedure provides an impartial evaluation system and proposes, if necessary, ways of improving in order to achieve the objective of equal treatment between women and men in terms of pay and, by extension, a balance in recruitment and promotion practices. For more information about the EQUAL-SALARY Foundation, click here here.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We are a network of firms in 158 countries, with over 236,000 professionals dedicated to delivering quality audit and assurance services, tax and corporate advisory, business consulting and transaction advisory services. Learn more about PwC and tell us what matters to your business or career by visiting our website: www.pwc.com.

