O Globo Group renewed agreement with UNESCO – United Nations Educational, Scientific and Cultural Organization in managing the Criança Esperança campaign for another six years. The campaign aims to discuss topics on the social agenda, mainly with regard to the rights of children and adolescents and the reduction of inequalities in Brazil. Criança Esperança, in 2019, had a historic fundraising record, with more than R$22.7 million. The resources will be allocated to 91 social projects, in the areas of education, culture, sports, youth and inclusion, developed in 23 states.
For João Roberto Marinho, editorial vice-president of Grupo Globo, the group has “a historic commitment to social issues and we found in UNESCO the solidity for a partnership with a strong social impact that renews every year our desire to be a brand recognized also by their purposes.” According to the director-general of UNESCO, Audrey Azoulay, “UNESCO is very proud of the partnership with TV Globo through Criança Esperança, which we hope will continue to produce excellent results, contributing to reducing inequalities, promoting social inclusion and leaving no one back".
