The World Circular Economy Forum (WCEF) and the World Business Council for Sustainable Development (WBCSD) launched on June 5th, in Helsinki, Finland, the CEO Guide to the Circular Economy.
The Guide was developed in cooperation with Accenture and signed by 14 CEOs from companies including Unilever, Danone and Tata. The publication aims to provide CEOs and business leaders with tools to implement circular economy principles.
The study highlights five business models and three innovative technologies that companies can explore and implement to take advantage of the opportunities that the circular economy represents, in addition, it offers a Call to Action six steps for companies interested in getting started in the circular economy. According to the publication, “strong and visionary CEO leadership is essential for implementing the circular economy and achieving new levels of sustainable economic growth.”
The circular economy is a US$4.5 trillion opportunity, a new way of looking at the relationships between markets, customers and natural resources, and presents enormous potential for global economic growth.
Download the digital version of the guide in English and for more information visit WBCSD's circular economy.
