Research shows that only 10% claim to have some knowledge on the subject and only 1% claim to know a lot about the subject.
One search An exclusive survey conducted by Rede Conhecimento Social in conjunction with IBOPE Inteligência and Conhecimento Social — Estratégia e Gestão revealed that 491,000 Brazilians are not aware of the Sustainable Development Goals (SDGs). Extremely relevant, the SDGs, created by the United Nations in 2015, propose 17 goals for end poverty, promote prosperity and well-being for all, protect the environment and tackle climate change. The study also shows that 381% of people have heard of the SDGs, but have no knowledge about the subject., 10% declared having some knowledge on the subject and only 1% said they knew a lot about the subject. Developed to assess Brazilians' perceptions of the SDGs, 2,002 interviews were conducted in 143 Brazilian municipalities, with people aged 16 or over, from April 7 to 11, 2017. Knowing this reality, the Brazilian Business Council for Sustainable Development (CEBDS) developed a campaign that challenges society to put into practice the goals for the life we want. The campaign, which takes place on Instagram, invites everyone to share on social media everyday actions that contribute to building a better world, in addition to encouraging friends to get involved. Sustainable Development Goals (SDGs) Launched in September 2015 during the Sustainable Development Summit at the United Nations (UN), the 2030 agenda is an action plan for people, the planet and prosperity, also seeking to strengthen universal peace with more freedom. OCountries had the opportunity to embrace the new sustainable development agenda and reach a global agreement on climate change. Actions taken in 2015 resulted in the new Sustainable Development Goals (SDGs), which build on the eight Millennium Development Goals (MDGs). The United Nations worked with governments, civil society and other partners to build on the momentum generated by the MDGs and advance an ambitious post-2015 development agenda. #VidaQueQueNós Challenge CEBDS has launched the #VidaQueQueremos challenge on its social media channels. The challenge seeks to encourage daily actions that contribute to achieving the goals of the 17 Sustainable Development Goals (SDGs). To participate in the challenge, simply share photos on Instagram of actions that contribute to a more equal and sustainable world, using the hashtags #DesafioCEBDS and #VidaQueQueremos. The movement aims to facilitate effective changes in people's attitudes towards environmental and social issues, such as combating poverty and hunger, promoting health, education and quality of life for all, racial and gender equity, climate change, water scarcity, conscious consumption, etc. The campaign arose from the manual “Goals for the Life We Want”, produced by several international organizations, including the WBCSD (a global entity of which CEBDS is a part). The manual provides suggestions for behaviors ranging from the simplest, which are only at the level of awareness, to the most challenging, which require lifestyle changes.
