The private sector plays an important role in achieving the Sustainable Development Goals (SDGs). In addition to being the powerhouse of the economic system, companies have business strategies that directly impact the social and environmental environment in which they operate. Achieving the SDGs by 2030 will depend largely on the awareness of business leaders and their employees.
O Brazilian Business Council for Sustainable Development (CEBDS) the representation in Brazil of World Business Council for Sustainable Development (WBCSD), encourages and leads actions so that companies incorporate sustainability into their production routines and increase employee engagement. CEBDS is responsible for coordinating companies with the government and guides companies' actions within the concept of the three pillars of sustainability (economy, sustainability and social), also called the triple bottom line, so that business economic development is aligned with social and sustainable development. Together, people, companies and governments can build a better future for everyone!
See tips on how to promote the SDGs within your company:
– Using tools such as the SDG Compass, include the SDGs and corporate sustainability within business strategies. Also monitor actions based on SDG targets;
– Hold practical workshops on the 2030 Agenda so that employees know how they can contribute to the SDGs in their daily lives;
– Invite experts linked to the SDGs to collaborate on employee training;
– Compile good supplier practices linked to the 2030 Agenda and disseminate them;
– Develop strategic alliances with other companies in the sector to act together to preserve environmental resources or combat climate change;
– Promote alliances with other agents, such as the third sector or academia, to promote regulatory frameworks linked to the SDGs;
– Create awards for employees who contribute to the SDGs in the development of products and services, to improve management, among others;
– Disseminate videos about the 2030 Agenda and topics such as Gender Equality (SDG 5), Climate Action (SDG 13) or Health and Well-Being in the company (SDG 3);
– Promote key actions on “international days” (communication campaigns, messages on social networks, volunteering on some topics, among others);
– In each department or area of the company, create the figure of the “SDG spokesperson” so that the person can disseminate the Agenda’s messages to colleagues;
– Use digital communication platforms with customers, suppliers and employees to introduce messages about the 2030 Agenda;
– Raise public awareness about the 2030 Agenda at company events, presentations, programs, among others, as well as take the SDG message to all national and international forums where the organization participates;
– Include the SDG logo in all communications and press releases, as well as in employee signatures;
– Include references to the 2030 Agenda framework in contracts with customers and suppliers;
– Introduce banners about the 2030 Agenda on the website;
– Based on the 2030 Agenda when implementing the Code of Ethics, as well as the Code of Conduct and the Corporate Social Responsibility Policy;
– Include images and information from the 2030 Agenda in the organization’s products and services, to raise awareness and promote knowledge of the 2030 Agenda and citizenship;
– Create awareness campaigns based on stories and impact, related to any of the 17 SDGs;
– Disseminate the 2030 Agenda through different social networks;
