Cars produced in Brazil from 2020 onwards will be less polluting, safer and more economical, but also more expensive. The cars will feature mandatory technological features, which will bring Brazilian production closer to global models.
The production of “popular” cars, which are cheaper, will be reduced because high technology will increase the price of the vehicle. According to the president of Volkswagen do Brasil, Pablo Di Si, “popular cars will not disappear, but the segment will shrink. As they receive more safety systems, connectivity and improved energy efficiency, cars will become more expensive. There is no way to do otherwise, unless we had a large volume of production for the domestic market and export to reduce costs”, says Di Si.
