On November 6th, the Plurale magazine and Plurale website teams – directed and edited by journalist Sônia Araripe – will celebrate 12 years of news with the Seminar 12 Years of Plurale: Sharing Sustainable Case Studies and Engaging with Young Protagonists.
The event will open with a talk by journalist André Trigueiro, editor of the Program Cities and Solutions from GloboNews: "Environmentalism in Times of Crisis." He will also be signing his newest book, "The Strength of One."
Next, we present sustainable cases that inspire and yield interesting results:
– Gastromotiva, a Rio-based company sponsored by several companies, including Accor, promotes inclusion through social gastronomy, professionalizing and creating opportunities for young people in gastronomy. It is a co-creator of a global initiative that combats hunger, waste, and malnutrition.
– OásisLab, run by the Boticário Group Foundation for Nature Protection, is an innovation lab that brings together stakeholders from different fields to develop projects that strengthen water security and coastal maritime resilience in Guanabara Bay through Nature-Based Solutions. The program, which partners with Firjan and Inea, aims to form strategic alliances to unlock existing solutions and projects, as well as design collaborative projects, integrating agendas to generate positive impacts on the river basin and its associated coastal ecosystems.
– Diálogos Gigantes, an initiative by the Claro Institute for the empowerment and training of young people in Rio de Janeiro;
– Ball Corporation, the world's largest can manufacturer, will address the challenges and opportunities of recycling aluminum cans, which celebrates its 30th anniversary since its launch in Brazil;
– Arcos Dourados, the largest McDonald's franchise in the world, will bring its global experience – also applied to Brazil – of how it uses its scale to generate positive impacts and influence the sector and society, through initiatives such as: no longer offering straws, using only cage-free eggs and developing programs for employees focused on sustainable actions;
Also on the agenda will be the presentation of inspiring stories from young protagonists, including Maria Vitória de Santana Pessoa, 18, a first-year high school student who helps coordinate the Community Library at Pro-Recife, a recycling collectors' cooperative in Imbiribeira, Recife. The library is part of the "Reading Corners" (Corners of Reading) project, which has several sponsors, including Ball. Also participating in the discussion circle from Rio is Karim Elwasiaa, 18, a student at the Fashion College in the West Zone of Recife. He participated in the Dupla Escola Program, supported by Instituto Claro, which offers vocational training in Telecommunications through a model integrated with high school. Another highlight will be Cláudio Vinícius Costa, 23, a McDonald's employee, who was part of one of the winning groups of ComMc Mudamos o Mundo – a network program, in partnership with Enactus, focusing on sustainable actions – which implemented the green roof at Casa Ronald in Rio de Janeiro.
The event is sponsored by: Accor, Ball, Bradesco, Boticário Group Foundation for Nature Protection, Claro Institute and McDonald`s/Arcos Dorados.
"Over the past twelve years, we've told many stories of transformation—led by companies, governments, NGOs, and individuals. We want to share some of these cases at this event," emphasizes Sônia Araripe, Editor of Plurale. The event also marks the launch of a new section in the magazine and on the website – Case Studies. There will also be a photo exhibition by Luciana Tancredo, Plurale's Photography Editor, showcasing the magazine's highlights on a tour of different biomes in Brazil—the Amazon, Pantanal, Atlantic Forest, Caatinga, Cerrado, Pampas, and Coastal Zones.
Service
Event: 12 Years of Plurale Seminar – Sharing Sustainable Cases and Dialoguing with Young Protagonists
Day: November 6, 2019.
Time: 9am to 1pm
Local: Ibef-Rio
Address: Avenida Rio Branco, 156 - 4th Floor - Avenida Central Building, Center, next to the Largo da Carioca Metro and VLT.
Registrations – Free, but limited spaces. Registration must be confirmed by email: eventos@plurale.com.br
Plurale in magazine and Plurale on website – For 12 years, Plurale, a magazine and website run by journalist Sônia Araripe, has been focusing on sustainability as the central theme of its stories. Plurale has been sharing stories of individuals, companies, and projects, addressing issues related to the environment and civic initiatives, action, and culture. It has won several awards along the way, the most notable being the Segmented Media Award from Aberje (Brazilian Association of Business Communication) in 2017 and first place from Abraciclo (Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers) in 2008.
