The amount of waste generated during Carnival is immense. Thinking about a sustainable solution for this waste, Ambev created a circular economy project that transforms waste into bins. The project is being developed in Rio de Janeiro, Recife, São Paulo, Bahia and Belo Horizonte. “The return for Ambev is being able to promote the circular economy efficiently. And also offer benefits to society with a more sustainable carnival”, says Ambev’s regional manager, Harry Racz.
According to Ambev, 26 million revelers will be impacted. According to Racz, “companies must be willing to develop full-cycle papers. So we thought about transforming Carnival waste back into society, but in a sustainable way. We will provide structure and support with protective equipment for all collectors.” The carnival initiative comes after the company announced that it intends to end plastic pollution from its packaging by 2025.
Know more: https://diariodocomercio.com.br/livre/ambev-vai-transformar-lixo-em-lixeiras/
Photo: Ambev
