Neoenergia will donate up to R$ 5 to social institutions for each customer who signs up for Automatic Debit and Email Billing services. Customers can choose their services through each company's website. Consumers will not need to pay anything; they only need to register for one of the two digital services offered by Neoenergia's distributors: Coelba/BA, Celpe/PE, Cosern/RN, and Elektro/SP and MS. The beneficiary institutions are: Legião da Boa Vontade (Celpe and Coelba), Legião contra o Câncer (Cosern), and UNICEF (Elektro).
The company estimates that 401,000 of its customers will sign up, which would total R$5.6 million in revenue. “In this time of social isolation, it is crucial that people stay home to reduce the risk of contamination. Customers who sign up for these services contribute financially to social institutions and also help the environment, as it reduces paper use and the need to handle physical bills,” says Leonardo Moura, superintendent of commercial processes at Neoenergia.
