Many companies have also joined the campaign and changed their logos to raise awareness about the coronavirus. Raising awareness amid the COVID-19 pandemic has proven to be extremely necessary. And companies know the importance of encouraging good actions and generating reflection.
Brands such as Itaú, Pão de Açúcar, SBT and Carrefour have changed their logos, which are often the first point of contact consumers have with the company. The idea is to alert the public, either to promote social isolation, one of the measures recommended by the World Health Organization (WHO), or to encourage the use of masks.
Check out some companies:
Itau
Photo: Disclosure
Carrefour
Using a mask correctly is essential to prevent contamination and the spread of COVID-19. In this video, we show you how to avoid the most common mistakes when handling this protective device. Press play and see how to ensure greater safety for everyone! #WeAreHereForYou pic.twitter.com/Beemnkd97r
— Carrefour Brasil (@carrefourbrasil) May 7, 2020
Free Market
Mercado Livre temporarily changed its visual identity to promote social distancing during the COVID-19 pandemic. The company adopted the slogan “Together. Hand in hand, or not.”
Photo: Disclosure
Sugarloaf
Photo: Disclosure
