Bringing together 60 of the country's largest business groups, the Council promotes actions to raise awareness among leaders to place water at the center of decision-making
The Brazilian Business Council for Sustainable Development (CEBDS) launched this Sunday (18) the Circular Water Economy Guide. The objective is to replicate the successful experiences of its associates in water management with other companies.
“Water circularity is about making the most of it and ideally returning it with the same or better characteristics,” stated CEBDS president Marina Grossi, adding that the circular vision expands the actions carried out within the company and includes the care and preservation of river basins.
The launch was made at the opening of the Water Business Day, held in partnership with the National Confederation of Industry (CNI) and the Global Compact Brazil Network, a parallel event to the 8th World Water Forum, which runs until March 23, in Brasília.
During the same event, the English and Portuguese versions of CEO's Guide to Water, a publication of the World Business Council for Sustainable Development (WBCSD), focused on building resilient businesses. The translation into Portuguese was done by CEBDS and has cases nationals. “No water, no life. No water, no business,” summarized the Chief Operating Office (COO) of the WBCSD, Peter White, reinforcing the importance of the water issue being included in executive decision-making.
In addition to the two publications, CEBDS has scheduled a series of actions focused on water efficiency in industry and combating waste during the week. As the coordinator of the Forum's Sustainability Group, the Council will lead three official sessions of the program and participate in six others.
On Monday, CEBDS will also launch the Corporate Commitment to Water Security, which has already been signed by 15 companies. The commitment is the first step towards creating a platform in which companies will share their best practices and offer society transparency on the use of water in their activities. Among the signatory companies are Anglo American, Ambev, Braskem, Ecolab, Aegea, CPFL, Eletrobrás, BRK Ambiental, Boticário, Heineken, Natura, Vedacit, Coca-Cola, New Steel and Unilever.
