The consulting firm Trendwatching indicates that consumers are willing to adopt consumption habits that are more engaged with social and environmental issues. According to the firm, in 2020, consumers should pay attention to brands and products that seek to help restore mental health and combat burnout. Furthermore, companies need to be concerned about the impact of burnout on their employees.
“Consumption has become more political over the last decade, and this is reflected in the search for innovations in products and services that bring positive impacts to society,” says Livia Fioretti, Trendwatching analyst for Latin America.
