Ir para o conteúdo
  • Press
  • Contact
  • en_US
  • pt_BR
Menu
  • en_US
  • pt_BR
  • About
    • who we are
    • CEBDS
    • Timeline
    • Vision, mission and principles
    • About WBCSD
    • who is part
    • Team
    • Governance
    • Work with us
    • Our Work
    • Thematic Chambers and Working Groups
    • Advocacy
    • Events
    • Initiatives
    • Training
  • Initiatives
    • Thematic Chambers and Working Groups
    • Climate
    • Energy
    • Biodiversity and Biotechnology
    • Sociobioeconomics
    • Social Impact
    • Agrifood Systems
    • Sustainable Finance
    • Water
    • Advocacy
    • Circular Economy
    • initiatives
    • Coalitions for Decarbonization
    • Net Zero Platform
    • Brazil of Solutions
    • Action Platform for Nature
    • Biodiversity Commitment
    • Water Security Commitment
    • UK Pact
    • Vision 2050
    • IBNBIO
    • Business Movement for the Amazon
  • Content Center
    • press
    • Clipping
    • releases
    • Spokespeople
    • Publications
    • Documents
    • News
    • Articles
  • News
  • Associates
  • Events
  • COP31
Pesquisar
Close this search box.
join
  • Water

Understand what is Circular Water Economy

  • Posted in 29/03/2018

In the 18th century, the French chemist Lavoisier coined the famous phrase “in nature nothing is created, nothing is lost, everything is transformed”. Almost three centuries later, the cycle of nature is the inspiration for the new study released by the Brazilian Business Council for Sustainable Development (CEBDS), the Circular Water Economy Guide.

The publication aims to replicate, along with other companies, successful experiences in water management. In the Guide, the fight against waste guides business actions, which serve as a replicable model and impetus for new water sustainability initiatives.

How about getting to know a little more about the concepts and how to apply them in the day-to-day business? In this brief interview, the CEBDS technical advisor and coordinator of Water Thematic Chamber, André Ramalho, talks a little about the main concepts addressed in the publication.

André Ramalho is a technical advisor at CEBDS and coordinator of the Water Thematic Chamber (CTÁgua)

What is Circular Economy?

André Ramalho – The basic concept traditionally applied is that where we extract the input, make the product, use it and then discard it. In the circular economy, the aim is to break this sequence, developing and adapting products so that, instead of being discarded, they can be reused and reinserted into the system, eliminating or reducing the need to extract new inputs.

How does the circular economy concept apply to the water issue?

AIR – The logic applies when you, instead of disposing of water with conditions different from the original ones, as is the case with wastewater, sewage for example, you withdraw it and reinsert it into the system to reduce a new capture, it also involves looking for alternatives to use the water in closed circuits or being able to circulate in systems several times before being treated and discarded.

What is the importance of applying the circular economy of water?

AIR – The circular economy of water helps companies become more efficient, reducing water use, helping to maintain its availability and quality, reducing risks. Risks range from loss of productivity to use conflicts with society, for example. In addition, efficient use contributes to the image and accounts of companies.

What are the 5Rs and why are they important?

AIR – The 5Rs – Reduce, Reuse, Recycle, Restore and Recover – for water, established by the International Water Agency (IWA), aim to consolidate forms of actions that will lead to the circular economy. They aim from stimulating management efficiency (Reduce and Reuse), to assisting in the restoration of ecosystems and recovery of water quality that serves both companies and society.

Check below the summary of three successful cases of companies associated with CEBDS:

Nestlé – Zero Water Factory

Due to the fact that the unit is located in a region of great water scarcity, in the São Francisco River Basin, Nestlé has implemented innovative initiatives at the NESCAFÉ® Dolce Gusto® coffee capsules factory in Montes Claros to guarantee the neutral uptake of water resources, such as reusing water extracted from condensed milk manufactured at its neighboring facility. The Leite Moça® factory supplies 100% of the water used in the coffee capsules production process.

With the implementation of the milk water reuse project, Nestlé units in the region avoid capturing 68,000 m³ of water per year. The NESCAFÉ® Dolce Gusto® factory alone prevented the capture of 12,489 m³ of water in 2017.

Coca-Cola and Agrosmart – Irrigation Optimization

The application of Digital Agriculture in Coca-Cola's fruit production chain contributes to the efficient use of water resources and climate resilience. The initiative is contributing to reducing supply chain climate risk and increasing farmer resilience.

In search of innovative solutions to help solve problems related to the water crisis, in 2016 the company launched Coca-Cola Open Up Water – an open innovation platform that launches challenges for the public to solve. This program created a partnership with Agrosmart, a digital agriculture platform that helps rural producers make better decisions in the field and be more resilient to climate change. The company generates recommendations by monitoring crops through sensors and satellite images, interpreting plant needs in real time and providing recommendations for irrigation and disease and pest control.

After the first year of the project, it was already possible to identify the potential for saving 30% of water used in irrigation and increasing productivity by 10%.

Braskem – Aquapolo Project

The Aquapolo Project is a partnership between SABESP and Odebrecht Ambiental (currently BRK Ambiental). It is the largest undertaking for the production of industrial reuse water in South America and the fifth largest on the planet. It is able to produce 1,000 liters/second of reused water. For every liter of water produced in its facilities, another liter of potable water is saved and made available for human consumption.

Braskem assumed that it would consume 65% of all the water produced at Aquapolo, ensuring that the project was maintained.

At first, the company was not clear that it was, in addition to a project to improve water efficiency, also a great project that would offer good quality water. To exemplify, a plant that used water in its cooling tower operated with the same water for 4 cycles. With the water coming from Aquapolo, it started to operate with 8 cycles. The quality of the water allowed more internal cycles to be carried out and thus improved efficiency within the plant itself. The use of reuse water from Aquapolo allowed the company, during the 2014 water crisis in the Southeast Region, to operate normally and even reach production records (from 2014 to 2015), while other companies operating in the same region had to reduce their operating load.

Share:

Sign up for our newsletter

Enter your email and receive our content. We respect the privacy of your information by not sharing it with anyone.

Related news

Check out the most current and relevant news to stay on top of what is being debated on the Sustainable Development agenda.

  • Water
  • 04/09/2024

Study by Instituto Trata Brasil in partnership with CEBDS addresses the need for sanitation infrastructure in the country

  • Water
  • 23/07/2024

Members participate in workshop with international experts

  • Water, Amazon, Biodiversity and Biotechnology, Bioeconomy, Circular Economy, Agrifood Systems
  • 18/06/2024

Interview with Ricardo Mastroti: Executive Director of the Brazilian Business Council for Sustainable Development (CEBDS)

View more

Related publications

Want to go deeper into this subject? Check here other publications related to this same theme.

Brazilian Business Commitment to Water Security
Water
  • Water
Learn more
  • November 10, 2025

Brazilian Business Commitment to Water Security

Water Management in the Business Sector: Strategies for positive water, water footprint and risk assessment
Water
  • Water
Learn more
  • June 16, 2025

Water Management in the Business Sector: Strategies for positive water, water footprint and risk assessment

Regulatory Overview of Water Reuse
Water
  • Water
Learn more
  • May 27, 2025

Regulatory Overview of Water Reuse

Mapping of greywater reuse and rainwater harvesting in the business sector
Water
  • Water
Learn more
  • November 6, 2024

Mapping of greywater reuse and rainwater harvesting in the business sector

View more

related events

Check out our upcoming events related to this topic and join us to discuss and share best practices.

View more

THEME CHAMBERS
AND WORK GROUPS

Climate, Energy and Sustainable Finance

Biodiversity and Biotechnology

Amazon

Social Impact

Agrifood Systems

Water

Advocacy

Circular Economy


INITIATIVES

Agrifood Chains

Biodiversity Commitment

Water Security Commitment

COPs

IBNBIO

Business Movement for the Amazon

Action Platform for Nature

Net Zero Platform


ABOUT

CEBDS

Timeline

Vision, mission and principles

WBCSD

how we act

CEBDS advice

Team

Associated companies


CONTENTS

Publications

News

Events

Press


INTEGRITY

code of Conduct

Reporting Channel


CONTACT

+55 21 2483-2250

cebds@cebds.org

CEBDS RJ: São José Street, 40, 3rd Floor. Downtown, Rio de Janeiro, RJ.

CEBDS SP: R. Dr. Virgílio de Carvalho Pinto, 445, 3rd floor Pinheiros, São Paulo, SP.

FOLLOW US

Linkedin Facebook X-twitter youtube Instagram Spotify

BE A MEMBER

Join over 100 business groups working together to accelerate the transition to a sustainable future.

Read more

SUBSCRIBE TO THE NEWSLETTER

Enter your email and receive our content. With this, you authorize the capture, storage and use of data provided in campaigns to disseminate CEBDS publications, events and news by email. Unsubscribing can be requested at any time via descadastro@cebds.org.

Privacy Notice

Terms of use

Cookie Policy

CEBDS. All rights reserved. Copyright 2023© – Produced by Ludus and developed by webinhood.