Veganism is a philosophy and lifestyle that rejects all products of animal origin. In addition to diet, it also does not use products that are tested on animals (such as cosmetics and medicines) or that exploit animals for entertainment (zoos and circuses, for example).
This lifestyle has become a trend in the market, driven by social media and the launch of products with widespread popular appeal, such as Nestlé's soy and wheat protein burger. Other brands, such as McDonald's and Burger King, are also betting on this new market.
