WBCSD and CEBDS join forces to promote business impact on the road to COP30

MONTREUX, Switzerland – The World Business Council for Sustainable Development (WBCSD) and the Brazilian Business Council for Sustainable Development (CEBDS) today announce a new partnership that aims to promote business engagement in an impactful and that brings important results towards the UN COP30, which will be held in the Amazon.

Over the next 18 months, WBCSD and CEBDS will work together to mobilize the private sector in Brazil and the international business community, encouraging a high-ambition action agenda to keep global warming below 1.5°C and drive implementation of goals stipulated in international agreements.

At the heart of this partnership is the commitment of the WBCSD and CEBDS to support the COP Presidencies by mobilizing business action and developing a series of important chain actions leading up to COP30 that would not be successful without business involvement. Some examples are support for the preservation of the Amazon and the acceleration of green industrialization. Objectives also include strengthening the relationship between CEBDS and WBCSD for long-term impact and coordination between the Parties in common areas of work such as equity and regenerative agriculture.

In the next two years, Brazil will be at the center of attention on the global sustainability agenda, hosting the Presidency of the G20 in 2024, the BRICS in 2025 and COP30 in the same year. The Climate Conference in Belém will be a historic moment, as the Amazon, a vital ecosystem for climate action and biodiversity, will be the setting for a COP for the first time. The partnership will provide private sector support to the “Mission 1.5°C”, launched by the UNFCCC COP Triad Presidency, and will deliver relevant work during key milestones this year, including CBD COP16 in Cali and UNFCCC COP29 in Baku.

An example of this partnership is the Net Zero Platform, a program that offers comprehensive guidance to support Brazilian companies in the transition to a low-carbon economy. The initiative will help accelerate climate action at all levels that influence companies' ability to reduce greenhouse gas (GHG) emissions: within companies themselves, across value chains, in national public policies and in international net-zero standards liquid.

The private sector is one of the main driving forces behind implementing ambitious solutions in support of the Paris Agreement and the Kunming-Montreal Global Biodiversity Framework. The role of business was highlighted prominently in the outcome of the Global Assessment at UNFCCC COP28, which emphasized the need for stronger cooperation between governments, business, finance and civil society to accelerate progress. Together, WBCSD and CEBDS have over 27 years of involvement in sustainable development, working with ambitious companies across all sectors and value chains.

WBCSD works with more than 230 large multinational companies, driving systems transformation for a better world in which more than 9 billion people can live well within the planet's boundaries. CEBDS has among its members 110 large companies based or with a large presence in Brazil, with combined revenues of approximately R$ 4 trillion. Both WBCSD and CEBDS work across different dimensions of sustainability, covering climate, nature and equity, and combine executive-level engagement with technical capabilities to drive action and implementation.

Commenting on the partnership, Peter Bakker, President and CEO of WBCSD, said: “I am thrilled to be joining Marina Grossi and her exceptional team at CEBDS. This partnership will bring together two organizations with a rich history in sustainable development to drive impactful business engagement and action towards COP30. Brazil has an incredibly important role to play on the global stage over two years, and it is equally vital that we drive ambitious private sector support to achieve the results in finance, equity, land use and industrial transformation that we need to deliver the 1.5°C Mission. WBCSD and CEBDS are committed to leveraging our expertise with the private sector to ensure robust and ambitious outcomes that address climate change, halt nature loss and reduce inequality.”

“Brazil is a country very well positioned to achieve a fair transition to a net zero economy with a positive impact on nature by 2030 due to our natural advantages. As such, we have the potential to significantly contribute to mitigating global warming. This partnership between CEBDS and WBCSD will be important to work on strengthening the role of the Brazilian business sector at the forefront of sustainable development, with active participation in the formulation of public policies and the adoption of practices that reduce their impact on the environment”, said Marina Grossi, President of CEBDS.

About the World Business Council for Sustainable Development (WBCSD)

The World Business Council for Sustainable Development (WBCSD) is a leading CEO-led global community of more than 200 of the world's leading sustainable companies. Our mission is to accelerate the necessary transformation of companies, their value chains and the systems in which they operate, to limit the impact of the climate crisis, restore nature and combat inequality.

Together with our members, we face the urgent sustainability challenges of the climate emergency, nature loss and growing inequality. We offer solutions to accelerate the transformation of value chains in essential sectors of business activity, including food and agriculture, products and materials, energy, transport and mobility, and the built environment. We are also collectively reshaping financial systems to reward sustainable decision-making through a lower cost of capital and help companies succeed.

We empower our community of business leaders to raise ambition for a better world, deliver action with speed and scale across their operations and value chains, and improve accountability for their performance. Our members are driving progress within their companies through the exchange of best practices, education, standards and protocols, and tools and technology.

Our member companies come from every business sector and every major economy, representing a combined revenue of over US$ 8.5 trillion and 19 million employees. Our global network of nearly 70 national business councils gives our members unprecedented reach around the world.

Together, we are business's leading voice for sustainability, united by our vision of a world in which more than 9 billion people can live well, within planetary boundaries, by mid-century.


CEBDS is a non-profit civil association that promotes sustainable development through engagement with governments and civil society, in addition to disseminating concepts and best practices on the topic. It brings together more than 110 of the largest business groups in the country and has 8 thematic chambers and working groups. Founded in 1997, it is the main and first representative of the business sector in the transition to a sustainable economic model that values Brazil's advantages in delivering products to the world with low environmental impact. Alongside the Executive and Legislative Powers, it directly influences the development of public policies, such as the regulation of a national carbon market and the Ecological Transformation Plan. CEBDS represents in Brazil the network of the World Business Council for Sustainable Development (WBCSD), which includes around 60 national and regional councils in 36 countries and 22 industrial sectors, together with 200 business groups operating on all continents.

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