10 years after the first edition, the document will be completely revised and will show the challenges for communication and relationships with stakeholders
The Brazilian Business Council for Sustainable Development (CEBDS) has begun the project to create the second version of the Communication and Sustainability Guide, which will be ten years old this year. Scheduled to be released by the end of the year, the new edition was designed to go far beyond simply reviewing the original document. The publication will highlight the challenges of communicating sustainability and improve the practices and instruments currently used.
The first guide was the result of a survey conducted with 25 companies that answered the following question: “Communication and Sustainability: What does your organization think and do in this area?”. The guide contributed to improving sustainability communication in organizations.
The new guide has the institutional support of the Brazilian Association of Business Communication (Aberje) and there are few sponsorship quotas available
Designed to meet the needs of companies, the new communication and sustainability guide will also be a reference for society in general. “The first edition was a pioneer in presenting the paths and tools that are available,” highlights Marina Grossi, president of CEBDS. “The new version reflects the transformations observed in the world of communication and advances the impacts and needs of relationships with stakeholders,” she adds.
The guide is being developed by the CEBDS communications department within the scope of the Thematic Chamber of Communication and Education (CTCOM). The project – which is already sponsored by the companies Eletrobras, Heineken, Michelin and Ecolab – is under the responsibility of the agencies Approach Comunicação and Makemake, which won the bid.
The new edition will analyze communication from the perspective of the Sustainable Development Goals (SDGs) and how a company's reputation is affected by sustainable practices. “The project involves conducting a survey to capture society's understanding of sustainability (where we are), expectations on this topic (where we want to go) and what companies have done to improve this understanding (has anyone gotten there yet?),” explains Kelly Lima, CEBDS communications manager.
Research open for the new Guide
CEBDS is conducting two new studies that will contribute to the new Communication and Sustainability Guide. One is specific to associated companies, the other can be answered by professionals communication and sustainability by any other companies, from all sectors and segments. The deadline for participation in the survey is August 15th.
