Revisiting this question, the Brazilian Business Council for Sustainable Development (CEBDS) is working on a new edition of Communication and Sustainability Guide, incorporating new sustainability concepts, such as Sustainable Development Goals (SDGs) and the Paris Agreement, and new dissemination platforms, such as social networks.
Scheduled for release by the end of the year, the new edition was designed to go far beyond simply reviewing the original document. The publication will highlight the challenges of communicating sustainability and improve the practices and instruments currently used.
The new guide is sponsored by the Brazilian Aluminum Company (CBA), ecolab, Eletrobras, Heineken, Michelin It is Toyota and has the institutional support of the Brazilian Association of Business Communication (Aberje).
Designed to meet the needs of companies, the new edition of the communication and sustainability guide will also be a reference for society in general. “The first edition was a pioneer in presenting the paths and tools that are available,” highlights Marina Grossi, president of CEBDS. “The new version reflects the transformations observed in the world of communication and advances the impacts and needs of relationships with stakeholders,” she adds.
The new edition will analyze communication from the perspective of the Sustainable Development Goals (SDGs) and how a company's reputation is affected by sustainable practices.
“The project involves carrying out a survey to capture the understanding of sustainability in society (where we are), what the expectations are regarding this topic (where we want to go) and what companies have done to improve this understanding (has anyone gotten there yet?)”, explains Kelly Lima, communications manager at CEBDS.
Originally published a decade ago, the publication is still one of the main references for professionals, researchers and professors linked to the world of sustainability. The first guide was the result of a survey conducted with 25 companies that answered the following question: “Communication and Sustainability: What does your organization think and do in this area?”. The guide contributed to improving sustainability communication in organizations.
