A Natura is the first Brazilian cosmetics company to receive the Green Patent from the National Institute of Industrial Property (INPI). The patent came after the company developed a mechanism that uses waste from the Amazon as an input. According to Natura, the biomass that is obtained from the extraction of oil from oleaginous plants such as murumuru, andiroba and chestnut will be included in a new product, to be launched next year.
“It is a great achievement related to the circular economy, as we have developed a technique for the full use of seeds from Brazilian biodiversity. What used to become fertilizer now generates an opportunity in another production chain”, explains Roseli Mello, director of Innovation at Natura.
