Research by Toluna, a consumer research company, in partnership with Fundação Getúlio Vargas shows that concern for sustainability is present in the decisions of people, brands and companies. According to the data, in Brazil, 75% of people have somehow changed their consumption habits because of environmental concerns.
The study, which included 1,034 people from different social classes, points out the most specific motivations for this change: 70% of those who stated changes, did so out of concern for their own well-being, and 65% included fear for future generations. According to Lucia Barros, professor of marketing at FGV, the changes are not homogeneous. “The main changes were in relation to the preference for recyclable or reusable packaging and the reduction in the use of plastic, such as straws and cups. When consumers opt for a change in behavior, they say they are not willing to go back”.
