A study of American millennials, born from the early 1980s to the late 1990s, found that 57% of them follow a special diet. Of this group, 44% do it because it's better for the environment, while 37% say it's more ethical. Carried out by producer of vegetarian and vegetable foods Sweet Earth Foods and conducted by OnePoll, the survey carried out with 2 thousand millennials points out that young people are concerned about eating well and are aware that what they consume affects the environment.
Millennials, also known as Generation Y, have as their top food priorities: cost (48%), nutrients (46%) and the lack of artificial additives in their food (40%). Next comes the search for organic (39%) and plant-based (37%) foods.
